Brand Tone

Knowledgeable & Expert, Friendly & Approachable, Community-Oriented, Trustworthy & Reliable, Enthusiastic & Passionate

Brand Values

• •Expertise & Knowledge: Providing customers with accurate information and the right products for their needs.
• •Customer Satisfaction: Ensuring a positive experience through excellent service and quality products.
• •Quality: Stocking reputable brands and offering high-quality skating gear.
• •Community Support: Being an active and supportive member of the local ice sports community.
• •Passion for Skating: A genuine love for ice hockey, figure skating, and inline skating.
• •Accessibility: Catering to all levels, from beginners to seasoned pros, and offering finance options.

Best Practices

• •Prioritize Expertise and Helpful Information: Always aim to educate and assist the customer. Content should showcase knowledge about products, fitting, and the sports themselves. Avoid overly salesy language and focus on providing solutions and benefits.
• •Maintain a Friendly and Approachable Voice: Even when discussing technical aspects, keep the language welcoming and easy to understand. Use 'we' and 'you' to create a direct connection with the customer. Reflect the positive, helpful interactions customers experience in-store.
• •Highlight Community and Passion: Share stories about local skaters or teams (like the Invicta Dynamos partnership). Express genuine enthusiasm for ice sports. This reinforces the idea that the brand is run by people who love skating for people who love skating.
• •Be Authentic and Trustworthy: Ensure all claims are accurate and that product descriptions are honest. Use real customer testimonials where appropriate. The 'family-run' aspect can be subtly woven in to enhance trust.
• •Consistent Visual and Verbal Cues Across Platforms: While the style might vary slightly (e.g., TikTok more informal than the website's 'About Us'), the core values of expertise, friendliness, and passion should be evident everywhere. Use consistent terminology for services (e.g., 'heat moulding,' 'blade knowledge').

Social Perception

Positive, Specialized Retailer, Local Hub, Confusion Possible (Online)

Copy Examples

• •Headline: Step Up Your Game. Expert Advice, Premier Gear. Body: At TheSkateEscape, we're more than just a shop; we're your partners on the ice. Our family-run store in Gillingham Ice Rink is packed with the latest from Bauer, CCM, Edea, and more. Plus, get personalized fittings from skaters who live and breathe the sport. Find your perfect fit and glide with confidence. Call to Action: Visit Us In-Store or Shop Online Today!
• •Headline: From First Strides to Triple Axels, We've Got You Covered. Body: Whether you're lacing up for the first time or a seasoned competitor, TheSkateEscape offers a full range of figure skating and ice hockey equipment. Our knowledgeable team is here to guide you, ensuring you get the best gear for your goals. Quality brands, expert fitting, and a passion for skating – that’s our promise. Call to Action: Explore Our Collections & Get Expert Advice!
• •Headline: Don't Just Play, Dominate. TheSkateEscape – Fuelling Your Hockey Passion. Body: Serious about hockey? So are we. As proud suppliers to the Invicta Dynamos, we know what it takes to perform at your best. We stock everything from high-performance skates and sticks to essential protective gear. Get the edge with equipment you can trust and advice from the pros. Call to Action: Gear Up Like a Pro!
• •Social Media Post (Image: Staff member helping a customer with skates): Caption: Finding the perfect skate is an art! ⛸️ Our team at TheSkateEscape isn't just about selling; we're about ensuring you have the best foundation for your performance and comfort. From heat moulding to blade knowledge, we're here to help you #SkateEscape with confidence! Pop into our Gillingham Ice Rink store or chat with us online. #IceSkating #FigureSkating #HockeyLife #SkateSpecialists Hashtags: #TheSkateEscape #GillinghamIceRink #SkateFittingExperts
• •Promotional Email Subject: Unlock 5% Off Your First Order & Skate Into Savings! Body: Welcome to TheSkateEscape! We're thrilled to have you in our community of passionate skaters. As specialists in all things ice since 2013, we offer a huge range of top-brand equipment for ice hockey and figure skating. Sign up today and get 5% off your first order, plus exclusive access to our best offers and expert tips! Call to Action: Shop Now & Claim Your Discount!