Tono de Marca

empowering, mission-driven, and youthful

Valores de Marca

• •Activism and Advocacy
• •Empowerment
• •Community and Sisterhood
• •Charity
• •Creativity

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core mission. Whether in a product description or a social media caption, start with the cause or the value it represents before detailing the product itself.
• •Use Empowering and Inclusive Language: Employ words like "we," "our," "together," and "community" to foster a sense of shared purpose. Use strong, active verbs that inspire action and confidence.
• •Be Direct and Passionate: Don't shy away from the core issues. Use clear and unapologetic language that reflects the brand's activist stance. The tone should be confident and convicted, not passive.
• •Maintain Transparency: Regularly mention the "for a cause" aspect of the business. Being open about the donation component reinforces the brand's authenticity and builds trust with the audience.
• •Let the Visuals and Copy Work Together: Ensure that the passion and activism of the copy are mirrored in the visual presentation of the products. The design of the stickers and the website should feel as bold and purposeful as the words used to describe them.

Percepción Social

Due to the lack of public reviews, social media engagement, or press mentions, the social perception of The Sisters is difficult to gauge from external sources. The perception is primarily shaped by the brand's own messaging. Customers are likely to perceive the brand as authentic, purpose-driven, and a vehicle for expressing their own beliefs. The appeal is to a niche audience that is passionate about the same social issues. The lack of a social media presence, however, limits their reach and the ability for a broader community to form around the brand.

Ejemplos de Copy

• •Your feelings are valid. Our new sticker is a daily reminder that it's okay not to be okay. Wear it with pride and help destigmatize the conversation around mental health. A portion of every sale supports mental health resources.
• •Celebrate the power of women this month and every month. Our stickers are more than just designs; they are declarations. Stick them, share them, and stand in solidarity. #SistersForChange
• •Fueled by feminism and creativity. This sticker isn't just an accessory; it's a statement. Perfect for your laptop, water bottle, or anywhere you want to make your voice seen and heard. Join the sisterhood.
• •We're just two sisters who believe in the power of art to create change. We started The Sisters to give a voice to the causes we care about, one sticker at a time. Thank you for being part of our journey to make a difference.
• •New Stickers, Same Mission: Let's Make a Statement.