Brand Tone

Celebratory & Joyful, Sophisticated yet Accessible, Empowering & Inclusive, Informative & Passionate, Community-Oriented

Brand Values

• •Quality & Curation
• •Discovery & Education
• •Accessibility & Convenience
• •Diversity & Inclusion
• •Celebration & Joy
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., "Sophisticated but not Snobby," "Celebratory and Inclusive," "Knowledgeable yet Approachable"), lists key vocabulary/phrases to use and avoid, and provides examples. Share this with anyone creating content.
• •Always Emphasize "Discovery" and "Celebration": Frame product descriptions, social media posts, and emails around the joy of finding new favorites and the act of celebrating moments, whether big or small. Use words that evoke excitement, delight, and elegance.
• •Weave in the "Why": Subtly and consistently remind your audience of The Sip's mission, especially the commitment to diversity, quality curation, and making sparkling wine accessible. This adds depth and resonates with value-driven consumers.
• •Speak to Your Community, Not Just at Them: Use inclusive language ("we," "us," "our Sip community"). Encourage interaction by asking questions, running polls, and featuring user-generated content. Make your audience feel like they are part of an exclusive, yet welcoming, club.
• •Balance Education with Enjoyment: While providing information about wines, regions, and tasting notes, always keep the language engaging and focused on the pleasure and experience of drinking sparkling wine. Avoid overly technical jargon unless clearly explained in an accessible way. The goal is to enlighten, not intimidate.

Social Perception

Positive & Aspirational, Mission-Driven, Innovative, Community-Focused, Premium

Copy Examples

• •Instagram Post (Image: Beautifully arranged Sip box with flutes): Unbox your next celebration. ✨ Inside every Sip box isn't just exquisite sparkling wine—it's an invitation to discover, taste, and toast to the moments that matter. Who are you sharing your Sips with this week? #TheSipSociety #SparklingWine #LuxuryInEverySip #CelebrateMore
• •Email Subject Line (Promoting a new wine): Meet Your New Favorite Sparkle: [Wine Name] Has Arrived! Email Body Snippet: Get ready to fall in love! We've journeyed (and tasted!) to bring you this exceptional cuvée from a trailblazing female vintner. [Wine Name] is all about [brief, enticing description of taste/aroma]. Perfect for elevating your weeknight or making your weekend shine. Discover it now.
• •Website Banner (Homepage): Beyond the Bottle. Discover a World of Sparkling Possibilities. Curated for You. Delivered to Your Door. Welcome to The Sip.
• •Facebook Ad (Targeting those interested in unique gifts): Give the Gift of Gleam. 🎁 Searching for something truly special? The Sip subscription delivers curated joy, one exquisite sparkling wine at a time. Perfect for the wine lover who appreciates discovery and a touch of luxury. Learn more and gift The Sip today!
• •TikTok Video Caption (Quick unboxing/tasting): POV: Your bi-monthly dose of happiness just landed! 🥂✨ Which bubbly do you think we're popping first? Let us know your guesses! #TheSip #SparklingWineSubscription #Unboxing #WineTok #TreatYourself