Brand Tone

Authentic & Passionate, Community-Focused & Welcoming, Informative & Educational, Down-to-Earth & Approachable, Ethical & Conscious

Brand Values

• •Health & Wellbeing
• •Sustainability & Eco-Consciousness
• •Community Support
• •Simplicity & Accessibility
• •Transparency & Trust
• •Quality

Best Practices

• •Embrace "Simple" Authenticity: Always communicate in a straightforward, honest, and down-to-earth manner. Avoid jargon or overly complicated language. Let your genuine passion for healthy living and community shine through.
• •Champion Your Community: Regularly feature local suppliers, customer stories (with permission), and community events. Use inclusive language that makes everyone feel welcome and part of The Simple Market family.
• •Educate with Encouragement: Share knowledge and tips about healthy eating, sustainability, and product benefits in an empowering and supportive way. Focus on making things easy to understand and implement.
• •Maintain Visual Consistency: Ensure your visual content (photos, videos, graphics) aligns with your brand values – natural, wholesome, bright, and inviting. This reinforces the "simple" and "healthy" message.
• •Listen and Engage: Actively listen to customer feedback (online and in-store) and respond with warmth and helpfulness. This reinforces your community-focused and approachable nature. Use their language and concerns as inspiration for content.

Social Perception

A Trusted Source for Health Foods, Community Hub, Eco-Friendly & Ethical, Supportive of Local Producers, Knowledgeable and Passionate Staff/Owners, Slightly Premium Pricing, Positive Local Impact

Copy Examples

• •Instagram Post (Image: Colorful display of fresh local vegetables): Taste the difference local makes! 🥕🍅 Our shelves are bursting with fresh, certified organic goodness, straight from South Australian farms to your table. Simple, wholesome, and packed with flavour. Come say hi and nourish your week! #TheSimpleMarket #EatLocalSA #OrganicGoodness #AdelaideHealth #SupportLocalFarmers
• •Facebook Post (Announcing a workshop): Ready to simplify your journey to a healthier you? 🌱 Join us for our upcoming workshop: 'Gut Health Basics'! Learn practical tips for a happy gut in a friendly, supportive space. We believe healthy living should be accessible to everyone. Link in bio to book your spot – let's learn and grow together! #SimpleLiving #HealthyAdelaide #Workshop #CommunityLove #TheSimpleMarket
• •Website Banner (Homepage): Real Food, Real Community. At The Simple Market, we’re passionate about bringing you the best local, organic, and sustainable goods. Discover a simpler way to live well. [Shop Our Range] [Upcoming Events]
• •Email Newsletter Snippet (Highlighting a new eco-friendly product): Make a simple switch for a big impact! ✨ Introducing our new range of [Product Name] – kind to your home, and kinder to our planet. Because choosing low-tox and sustainable doesn't have to be complicated. Explore more eco-friendly finds in-store and online. #SustainableLiving #EcoFriendlyHome #TheSimpleMarketWay
• •In-store Signage (Bulk food section): Fill Your Pantry, Simply & Sustainably. Grab as much or as little as you need from our wholesome bulk food range. Reduce waste, save money, and enjoy real food goodness. Don't forget to bring your own containers! 💚 #BulkFoodsAdelaide #ZeroWasteLiving #SimpleChoices #HealthyHabits