Tono de Marca

nurturing, minimalist, and reassuring

Valores de Marca

• •Simplicity
• •Quality and Safety
• •Aesthetics
• •Practicality
• •Authenticity

Mejores Prácticas

• •Embrace the "Less is More" Approach: Keep sentences short, clear, and to the point. Avoid jargon and overly complex language. Let the simplicity of the products be reflected in the words you use.
• •Speak from a Place of Understanding: Use a nurturing and empathetic tone. Acknowledge the challenges and joys of parenthood. Phrases like "We know that..." or "For parents who..." can help build a connection with your audience.
• •Highlight Quality and Safety: Always mention the high-quality, baby-safe materials used in the products. This reassures parents and reinforces the brand's commitment to safety.
• •Focus on the Aesthetic: Use descriptive words that evoke the brand's minimalist and modern aesthetic. Words like "clean," "modern," "earthy," and "muted" can help paint a picture for the customer.
• •Tell a Story: Weave the brand's origin story into your copy where appropriate. This adds a layer of authenticity and helps customers connect with the brand on a more personal level.

Percepción Social

The public perception of TheSimpleCollection is overwhelmingly positive. Customers on its social media pages frequently praise the quality and design of the products. The comments sections on Instagram and Facebook are filled with testimonials from satisfied parents who appreciate the functionality and aesthetic appeal of the items. The brand is perceived as a stylish and reliable choice for modern parents who are looking for alternatives to brightly colored, plastic baby products.

Ejemplos de Copy

• •Introducing our new Silicone Stacking Toy. Thoughtfully designed for little hands and developing minds. Made from 100% food-grade silicone, it's a safe and simple way to encourage creative play. Because learning should be as beautiful as it is fun.
• •Mealtime, but make it simple. Our suction bowl and spoon set stays put, meaning less mess and more happy moments. Discover our collection of minimalist mealtime essentials.
• •The Simple Collection: Beautifully practical essentials for your little one. Designed by a mum, for mums.
• •A little something for you and your little one. For a limited time, enjoy 20% off our entire collection of simple and safe baby essentials. Stock up on your favorites or find the perfect gift.
• •(Image of two different colored bibs) Choosing our next color! Which of these two shades would you love to see in our collection? Cast your vote and help us create something beautiful together.