Brand Tone

Authentic & Passionate, Elegant & Timeless, Personal & Approachable, Ethical & Conscious, Proudly British

Brand Values

• •Craftsmanship
• •Quality
• •Sustainability & Ethics
• •Equestrian Heritage & Passion
• •Timeless Design
• •Personalization & Uniqueness
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., authentic, elegant, personal, ethical, proudly British), along with do's and don'ts, and share it with anyone creating content.
• •Tell Your Story Consistently: Weave the founder's passion, the equestrian inspiration, and the commitment to British craftsmanship and sustainability into all narratives – from product descriptions to social media.
• •Use Authentic Language: Avoid overly corporate or generic marketing-speak. Opt for warm, genuine, and descriptive language that reflects the handcrafted nature and the passion behind the brand.
• •Highlight Core Values: Regularly incorporate keywords and phrases related to your values – "handcrafted," "British-made," "sustainable," "recycled silver/gold," "equestrian-inspired," "timeless," "quality."
• •Engage Personally: When interacting on social media or via email, maintain the approachable, personal tone. Address customers warmly and share insights into the creative process or brand journey.

Social Perception

Positive & Appreciative, Trusted & Reputable, Aspirational yet Accessible, Respected for Ethical Practices, Distinctive

Copy Examples

• •Headline: Timeless Equestrian Elegance, Handcrafted in Britain. Discover jewellery that tells your story. Body: At The Silver Stable, each piece is born from a passion for horses and a dedication to traditional silversmithing. Lovingly handcrafted in our Lancashire workshop using recycled precious metals, our jewellery is designed to be cherished for a lifetime. Explore the collection and find a piece as unique as you are.
• •Social Media Post: From our stable to yours ✨ Every curve, every detail of our [Specific Product Name, e.g., Snaffle Bit Necklace] is meticulously handcrafted, echoing the timeless bond between horse and rider. Made with recycled sterling silver for a touch of sustainable luxury. #TheSilverStable #EquestrianJewellery #HandmadeInBritain #SustainableLuxury #HorseLovers
• •Product Description Snippet (for a customisable piece): Make it uniquely yours. Our Personalised Horseshoe Locket, handcrafted from the finest recycled silver, offers a place to keep cherished memories close. Engrave a special date or initial, and choose your preferred chain length for a truly bespoke piece that captures your individual journey. Ethically made, designed to last.
• •Email Subject Line: Inspired by the Ride: New Heirlooms from The Silver Stable Email Snippet: Dear [Customer Name], feel the spirit of the countryside and the passion of the forge in our latest handcrafted arrivals. Each design, from delicate stirrup earrings to statement snaffle bangles, is a testament to British craftsmanship and our commitment to sustainable, timeless style. Explore pieces made to love, and made to last.
• •About Us Page Snippet: More than just jewellery, The Silver Stable is a story of passion. Founded by Camilla Cottle, a lifelong equestrian and dedicated silversmith, we pour heart and heritage into every handcrafted piece. We believe in sustainable practices, timeless design, and the enduring beauty of British-made treasures. Join our community and wear a piece of our story.