Tono de Marca

Caring and Personal, Trustworthy and Quality-Focused, Helpful and Customer-Centric, Appreciative of Memories

Valores de Marca

• •Quality
• •Affordability
• •Customer Satisfaction
• •Personal Connection/Sentimentality
• •Trust and Reliability

Mejores Prácticas

• •Emphasize the 'Why': Always circle back to the founder's story and the motivation behind the brand – the desire to provide a caring, high-quality, and reliable service that was born from a personal, less-than-ideal experience. This emotional connection should resonate in all communications.
• •Highlight Quality and Trust: Consistently use terms like 'high quality,' 'sterling silver,' 'certified,' and mention the warranty in product descriptions, FAQs, and social media posts to reinforce trustworthiness.
• •Maintain a Helpful and Approachable Voice: Whether in customer service emails, social media replies, or website copy, ensure the tone is friendly, supportive, and eager to help, reflecting the offer to assist in gift selection.
• •Showcase the Sentimental Value: In product descriptions and marketing materials, focus on how the charms help customers celebrate and remember life's important moments and connections. Use storytelling to evoke emotion.
• •Visual Consistency: Ensure that product photography and social media imagery reflect the quality and charm of the jewelry, including the thoughtful packaging, to reinforce the brand's commitment to a positive and personalized customer experience.

Percepción Social

The brand aims to be perceived as a reliable and caring source for quality, affordable silver charms and jewelry in New Zealand. They want customers to feel they are receiving a personalized and special experience, from product selection to packaging. The emphasis on Pandora-compatible charms suggests they are targeting an existing market of charm bracelet enthusiasts, positioning themselves as a quality and affordable alternative or supplement. The primary interaction seems to be directly with consumers online, fostering a direct relationship.

Ejemplos de Copy

• •Headline: Cherish Every Moment. Keep Your Memories Close. Body: Our sterling silver charms are more than just jewelry; they're tiny treasures that tell your unique story. Find the perfect charm to celebrate a milestone or remember a special someone. Quality you can trust, prices you'll love. #SilverGooseNZ #MemoriesInSilver
• •Headline: The Perfect Gift, Beautifully Given. Body: Inspired by a desire to make every gift special, The Silver Goose NZ ensures your chosen piece arrives beautifully packaged and ready to delight. High-quality silver charms, delivered with care. Because we know it’s more than just a charm. #SilverGooseGifting #QualityService
• •Headline: Your Story, Your Style. Pandora Compatible. Body: Add a new chapter to your bracelet with our exquisite collection of Pandora-compatible sterling silver charms. With over 300 designs, find the piece that speaks to you. Affordable luxury, backed by our 6-month warranty. #CharmYourWay #NZJewellery
• •Headline: From Our Heart to Yours: The Silver Goose Promise. Body: Born from a wish for better service, we promise high-quality charms, fair prices, and customer care that makes you feel valued. Let us help you find the perfect piece to adorn your dreams. #TheSilverGoosePromise #CustomerFirst
• •Headline: Don't Just Wear Jewelry, Wear Your Memories. Body: Each Silver Goose charm is a reminder of life's precious moments – graduations, pets, hobbies, or a special day. Crafted from certified sterling silver, because your memories deserve the best. #SilverCharmsNZ #KeepsakeJewellery