Brand Tone

Approachable & Friendly, Inspirational & Aspirational (yet Achievable), Authentic & Relatable, Helpful & Solution-Oriented, Positive & Uplifting

Brand Values

• •Personalization & Individuality
• •Functionality & Practicality
• •Comfort & Coziness
• •Quality & Thoughtful Design
• •Happiness & Well-being
• •Community & Connection
• •Intentionality

Best Practices

• •Embody Jasmine's Voice: Write as if Jasmine herself is speaking. Use "I" and "we" (referring to her team) naturally. Keep the language approachable, friendly, and slightly informal, but always professional and positive.
• •Focus on "Building Happy": Integrate the core message of "Build Your Happy" thematically, even if not always explicitly stated. Connect products to the feeling and function they bring to a home, contributing to a happier life.
• •Highlight Practicality and Function: While emphasizing beauty and style, always ground the copy in how the products work for real-life families and homes. Explain the "why" behind a design or product choice.
• •Be Authentic and Relatable: Share small anecdotes, tips, or insights that feel genuine, mirroring Jasmine's own communication style. Acknowledge the realities of home life.
• •Inspire and Empower: Use encouraging language that motivates readers to create spaces they love. Offer solutions and ideas rather than just selling products. Make them feel capable of achieving a beautiful and functional home.

Social Perception

Trusted Expert, Stylish & On-Trend (California Casual), Relatable Figure, Inspirational, The Shop as an Extension of Jasmine

Copy Examples

• •Instagram Post (New Pillow Collection): Cozy corners just got happier! ✨ Our new collection of California-inspired pillows is here to add that perfect touch of sunshine and comfort to your space. Designed with love (and real family life in mind!) by Jasmine. Which one is calling your name? Tap to shop and start building *your* happy, one comfy cushion at a time! #TheShopByJasmineRoth #BuildYourHappy #HomeDecor
• •Facebook Ad (General Shop Promotion): Dreaming of a home that feels perfectly 'you'? Jasmine Roth believes your space should tell YOUR story. At The Shop By Jasmine Roth, find curated, functional, and beautiful pieces to help you create a home you truly love living in. From cozy textiles to statement lighting, let's make your house a happy home. Explore the collection: [Link] #JasmineRothStyle #HappyHome #FunctionalDesign
• •Product Description (Candle): Welcome warmth and good vibes with our signature 'Coastal Calm' candle. Hand-poured and infused with notes of sea salt and driftwood, it’s Jasmine’s go-to for creating an instantly relaxing atmosphere. Perfect for unwinding after a long day or setting a peaceful mood for family gatherings. Let this little light help you build your happy. Shop now and make your home feel like a serene getaway.
• •Email Subject Line (Promotion): ✨ Jasmine's Picks: Create Your Happy Space for Less! ✨ (Email Body Snippet): Hey there, home-lover! Jasmine here, and I truly believe that a beautiful, functional home is key to happiness. This week, I’ve handpicked some of my favorite items from The Shop to help you refresh your space and build a little more joy into your everyday. And the best part? They’re on special offer, just for you! Let’s make home happy. Shop Jasmine's Favorites Now --> [Link]
• •Pinterest Pin Description (DIY Idea featuring a shop product): Weekend project inspo! ✨ Create a stunning gallery wall that tells your family's story. Mix and match our minimalist photo frames (like this one!) with vintage finds and your favorite art prints. It's all about making it personal and happy! Tap to shop the frames and find more design tips from Jasmine on the blog. #ShopJasmineRoth #GalleryWall #DIYHomeDecor #BuildYourHappy #HomeInspo