Brand Tone

aspirational, personal, and appreciative

Brand Values

• •Quality over Quantity
• •Curated Style
• •Artistry and Craftsmanship
• •Customer Confidence and Joy
• •Building Relationships

Best Practices

• •Speak from the Heart: Continue to use a personal and appreciative tone. Address customers directly, share the story behind the products, and maintain the feeling of a friendly, approachable boutique.
• •Focus on the 'Why': Instead of just listing product features, focus on the benefits and the feelings they evoke. How will this piece make the customer feel? How will it enhance their life?
• •Uphold the 'Style over Trend' Mantra: Consistently reinforce the brand's commitment to timeless style and quality craftsmanship in all marketing materials. This will attract and retain customers who share these values.
• •Bridge the Online-Offline Gap in Communication: Ensure that the warm, personal tone of the in-store experience is consistently reflected in online customer service interactions, especially when addressing issues or complaints. This will help to build trust and loyalty across all channels.
• •Showcase the Curation Process: Use social media and blog posts to give customers a behind-the-scenes look at how collections are chosen. This will reinforce the value of the brand's expertise and the care that goes into every selection.

Social Perception

The public perception of The Shoe Gallery is largely positive, with a strong appreciation for its unique and high-quality product selection and the in-store experience. Customers who have positive experiences often become loyal patrons, valuing the personalized service and the owner's taste. However, there is a noted discrepancy between the in-store and online customer experience. While the in-person service is frequently praised, some online customers have reported issues with stock availability and communication, leading to frustration. This suggests that while the brand's core values are strong, their execution in the digital realm can sometimes fall short of customer expectations.

Copy Examples

• •More than just a dress, it's a feeling. The confidence to own the room, the joy of a perfect fit, and the art of a design that tells a story. Discover the latest addition to our curated collection and let your style speak for itself.
• •Step into your power. Our new footwear collection has been hand-selected to not just complement your wardrobe, but to elevate every step you take. Because we believe in quality that carries you forward.
• •A little something special, from us to you. Hello lovely, we've just welcomed some beautiful new pieces to The Shoe Gallery family, and we couldn't wait to share them with you. Each one has been chosen with you in mind, with the hope of bringing a little extra joy and confidence to your day.
• •A rare opportunity to make our curated styles your own. For a limited time, enjoy a special price on hand-picked pieces from your favourite designers. A celebration of timeless style, just for you.
• •The perfect companion for your daily adventures. Crafted with passion and an eye for detail, this bag is more than just an accessory; it's a testament to timeless design and enduring quality. Carry it with joy.