Brand Tone

Friendly and Approachable, Professional and Reliable, Community-Focused, Craftsmanship-Proud, Helpful and Solution-Oriented, Adaptable and Modern (on TikTok)

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Reliability and Trustworthiness
• •Community Support
• •Family-Oriented
• •Hard Work and Dedication
• •Making an Impact

Best Practices

• •Always Emphasize Quality and Craftsmanship: Whether it's the materials, the printing technique, or the final product, consistently message the high standards The Shirt Stop upholds.
• •Maintain a Friendly, Approachable, and Helpful Voice: Even when being professional, ensure the language is welcoming and customer-centric. Avoid overly corporate or impersonal jargon.
• •Highlight Community Connection (Especially for Local Audiences): Reference Utah, local events, or partnerships when appropriate to reinforce the "local, family-owned" aspect.
• •Be Reliable in Your Messaging: If you promise fast turnarounds or easy processes, ensure the copy reflects this efficiency and simplicity. Back up claims with testimonials or examples.
• •Show, Don't Just Tell, Your Passion: Use enthusiastic language when talking about projects, designs, and the impact of custom apparel. Let the pride in your work shine through in your words, similar to how it does in visual posts.

Social Perception

High-Quality Provider, Reliable Partner, Community-Minded Business, Professional and Easy to Work With, Successful Local Business

Copy Examples

• •Instagram Post (Showcasing a local school's spirit wear): Image: Vibrant shot of students wearing custom hoodies. Go Grizzlies! 🐻 Seeing the students of Northwood High show off their new spirit wear has us beaming! We love being a part of our Utah community and helping schools like yours wear their pride. Quality gear for quality kids – that's The Shirt Stop promise. #TheShirtStop #UtahSchools #SpiritWear #CustomApparel #FamilyOwned #CommunityPride
• •Facebook Ad (Targeting local businesses): Your Brand. Our Craftsmanship. 🧵 At The Shirt Stop, we get that your logo is more than just a design – it's your story. As a family-owned Utah business since 1999, we deliver top-quality custom screen printing and embroidery that makes your team look sharp and feel great. Reliable service, fast turnarounds, and no minimums. Let's make something awesome together! Get a free quote today: [Link to website] #CustomShirts #UtahBusiness #ShopLocalUtah #ScreenPrintingExperts
• •TikTok Video Caption (Behind-the-scenes of a complex embroidery job): Watch those stitches fly! 🐝 Obsessed with how this detailed embroidery for @[ClientTag] turned out. Quality is in every detail. What can we create for you? #TheShirtStop #Embroidery #CustomMerch #UtahMade #Satisfying #Craftsmanship
• •Website Homepage Banner Text: Custom Apparel Made Easy & Excellent. From your brilliant idea to gear you’ll love to wear, The Shirt Stop delivers unmatched quality and friendly service. Family-owned, Utah-proud, and committed to making your vision a reality. Get Started on Your Design!
• •Email to a potential fundraising client: Subject: Raise More with Custom Spirit Wear by The Shirt Stop! Hi [Contact Name], Looking for a hassle-free and effective way to raise funds for [Organization Name]? The Shirt Stop, your local, family-owned custom apparel experts, would love to help! We pride ourselves on delivering high-quality, eye-catching shirts and gear that your supporters will be excited to wear. We make the process simple from design to delivery, so you can focus on your cause. Let's chat about how we can support your next fundraiser with gear that truly represents your spirit! Sincerely, The Shirt Stop Team