Brand Tone

Friendly and Approachable, Supportive and Appreciative, Enthusiastic and Positive, Helpful and Convenient, Community-Focused

Brand Values

• •People First/Personal Touch
• •Community Building
• •Excellence and Reliability
• •Care and Positivity
• •Empowerment and Growth
• •Convenience and Time-Saving

Best Practices

• •Understand Your Primary Audience: Recognize that much of The Shipt Shop's merchandise is for Shipt Shoppers. Speak their language, acknowledge their efforts, and foster a sense of belonging and appreciation.
• •Emphasize Connection and Community: Align with Shipt's broader brand value of sparking connections. Use words that evoke togetherness, support, and shared experience.
• •Maintain a Positive and Upbeat Voice: Reflect the enthusiasm and helpfulness associated with the ideal Shipt experience. Keep the language encouraging and friendly.
• •Keep it Simple and Clear: Ensure the copy is easy to understand, straightforward, and highlights the utility or appeal of the merchandise without being overly complex.
• •Be Authentic and Relatable: Use a genuine voice that resonates with the everyday experiences of Shipt Shoppers and loyal customers. Avoid overly corporate or impersonal language.

Social Perception

Largely tied to Shipt delivery service: Generally positive regarding convenience and personal service, but with criticisms regarding customer service, pricing, and app glitches. The Shipt Shop itself is likely perceived as a company store, primarily for Shipt shoppers and employees.

Copy Examples

• •Headline: Show Your Shipt Pride! Body: From comfy tees to handy totes, grab your official Shipt gear and share the love, one delivery at a time. Wear it, use it, love it!
• •Headline: Your Shipt Essentials, All in One Place. Body: Geared up for your next shop? The Shipt Shop has everything you need to make every delivery smoother and a little more stylish. Shop now and rep the brand that connects communities.
• •Headline: More Than Merch, It's a Community. Body: Every item from The Shipt Shop is a nod to the amazing Shipt Shoppers and the connections you build every day. Find your new favorite gear and celebrate the Shipt life!
• •Headline: The Official Look for Shipt Superstars. Body: Rock your Shipt spirit with our latest collection of apparel and accessories. Designed for comfort, built for connection. Thanks for all you do!
• •Headline: Gift the Shipt Vibe! Body: Know a Shipt Shopper who goes above and beyond? Or maybe you're a loyal fan? Find the perfect Shipt-branded gift at The Shipt Shop and spread the good vibes.