Brand Tone

friendly, inclusive, and empowering, with a touch of glamour and sophistication

Brand Values

• •Inclusivity and Body Positivity: Catering to women of all sizes, especially plus-size women, aiming to make everyone feel comfortable and fashionable.
• •Quality and Style: Providing high-quality, stylish, and unique clothing inspired by nature, art, and culture.
• •Customer-centricity: Putting customers first and listening to their feedback to inform designs.
• •Sustainability and Ethical Practices: Emphasizing responsibility to the planet and people, working with artisans and using eco-friendly materials.
• •Empowerment: Aiming to empower women to embrace their unique beauty and style.

Best Practices

• •Always Emphasize Inclusivity: Use language that welcomes and celebrates all body types. Avoid jargon or imagery that could alienate any group.
• •Maintain a Positive and Empowering Voice: Focus on making customers feel good about themselves and their fashion choices. Highlight confidence and self-expression.
• •Showcase Quality and Unique Design: When describing products, emphasize the quality of materials, attention to detail, and the inspiration behind the designs.
• •Be Authentic and Transparent: Communicate openly about brand values, such as sustainability and ethical practices.
• •Engage with a Friendly and Approachable Demeanor: Whether on social media or in customer service, maintain a warm and helpful tone that reflects the brand's customer-first promise.

Social Perception

Customers generally perceive The Shimmer House positively, particularly appreciating the quality of the materials and the fit of the clothing. The brand is seen as an affordable option for trendy and glamorous womenswear, with a special focus on being all-embracing for different body types.

Copy Examples

• •Embrace your curves, express your style. ✨ Discover fashion that celebrates you at The Shimmer House.
• •From breezy days to glamorous nights, find your perfect fit and feel fabulous. Quality, style, and inclusivity – that's our promise. #ShimmerHouseStyle
• •Dress like the goddess you are. 👑 Our latest collection, inspired by [Nature/Art/Culture], is designed to make you shine. #TheShimmerHouse
• •Sustainable style that feels as good as it looks. Explore our eco-conscious designs and make a statement. 🌿 #ShineSustainably
• •Your wardrobe's new best friend. 🥰 Trendy, comfortable, and made for every body. Shop The Shimmer House today! (Plus, enjoy [current offer/discount])