Brand Tone

Humorous, chaotic, irreverent, loud, playful, absurd, informal, direct, and energetic.

Brand Values

• •Entertainment
• •Irreverence
• •Community
• •Simplicity

Best Practices

• •Embrace the Chaos: All copy should feel slightly unhinged and energetic. Use short sentences, capital letters for emphasis (especially for YEAH!), and an exclamation point-heavy style.
• •Speak the Language of Memes: The brand was born from and thrives in meme culture. The copy should reflect this with current, relevant slang and formats that resonate with a young, internet-savvy audience.
• •The Puppet is the Protagonist: Write from a perspective that treats the puppet as a real, chaotic entity. It's not a toy; it's a character with a very loud personality. The brand isn't selling a product as much as it's selling access to the character.
• •Keep it Simple and Direct: The humor is not subtle, and neither should be the copy. The call-to-action should be clear, direct, and often tied into the brand's chaotic identity (e.g., Get Loud, Join the Chaos, Click YEAH).
• •Prioritize Entertainment Over Selling: While the goal is to sell puppets, the primary function of the copy should be to entertain. If the ad or post is funny on its own, it has a higher chance of being shared, increasing organic reach and reinforcing the brand's core value of entertainment.

Social Perception

The Shark Puppet is widely perceived as a viral internet sensation and a meme. Fans find the character hilarious and endearing in its chaotic nature. The brand has successfully created a character that is both a product and a piece of online culture, with its connection to personalities like Logan Paul further solidifying its standing in viral content.

Copy Examples

• •THIS ISN'T EVEN MY FINAL FORM. You thought the screaming was peak performance? You were wrong. This is what true power looks like. YEAH! Get your own partner in chaos. Link in bio.
• •Life too quiet? We can fix that. YEAAAAH! Your life needs more YEAH! Get the official Shark Puppet and make some noise. #SharkPuppet #Yeah #Meme
• •Own the Chaos. This isn't just a puppet. It's a latex legend. The official Shark Puppet from the videos you can't stop watching. Perfect for scaring your roommate, upgrading your video calls, or just screaming at the ceiling. Don't think, just YEAH. Limited quantities available.
• •Your Feed is Boring. Let's be real, you've seen enough political arguments and baby photos. It's time to introduce some glorious, beautiful chaos. The Shark Puppet is here to save your timeline. Get yours and join the symphony of YEAH!
• •HE'S BAAAAACK! (And screaming). You asked. We heard the screams. The official Shark Puppet is back in stock. This is not a drill. Stop what you're doing and secure your latex companion before he sells out again. The world deserves to hear you. YEAH!