Brand Tone

Friendly, Approachable, Passionate, Enthusiastic, Trustworthy, Professional, Community-Oriented

Brand Values

• •Quality Craftsmanship
• •Passion for Home Comfort & Ambiance
• •Customer Satisfaction
• •Transparency
• •Personal Touch

Best Practices

• •Develop a Brand Voice Guide: Even a simple one-page guide outlining key characteristics of your tone (e.g., "Friendly, Passionate, Helpful, Slightly Playful"), including "do's and don'ts" for language, can ensure everyone communicating for the brand is aligned.
• •Know Your Audience: Understand who you're talking to. The language that resonates with someone looking for luxury and self-care might differ from a bargain hunter. Tailor the friendly and passionate tone to their specific interests and how they communicate.
• •Use Storytelling: Share the "why" behind your brand and products. The "Our Story" is a good start. Weave this personal passion into product descriptions and social media posts to maintain that enthusiastic and genuine connection.
• •Be Consistent Across All Channels: Whether it's a website update, an Instagram caption, a TikTok video, or a customer service email, the underlying tone should feel familiar. This builds recognition and trust. Use similar language, emojis (if appropriate for the channel), and calls to action.
• •Listen and Adapt (Slightly): While consistency is key, also pay attention to how your audience responds. If certain phrases or types of posts get more positive engagement, lean into that. The core tone should remain, but the execution can be refined based on feedback, ensuring the approachability remains effective.

Social Perception

Customers generally perceive The Shannon Collection as a provider of high-quality, pleasant-smelling home fragrance products. The brand is seen as friendly and engaging, particularly on social media. There's an appreciation for the handmade aspect and the personal touch of a smaller business. The visual presentation is often complimented, indicating an appealing aesthetic. The brand is likely perceived as a more artisanal or boutique option compared to mass-market home fragrance brands.

Copy Examples

• •Instagram Post (New Scent): Hello, sunshine! ☀️ Get ready to welcome brighter days into your home with our brand new 'Spring Awakening' wax melt! Think fresh linen, a hint of citrus, and that feeling of pure joy. Hand-poured with love, just for you. Tap the pic to shop or visit our website! #TheShannonCollection #SpringScent #NewCollection #HandmadeHappiness #HomeFragrance
• •Website Product Description (for a calming scent): Unwind and find your calm. Our 'Serene Spa Day' wax melt is a tranquil blend of soothing lavender, gentle chamomile, and a whisper of sandalwood. Perfect for those moments when you need to escape and recharge. Each melt is lovingly hand-poured to fill your space with peace. Add to your basket for a little slice of serenity.
• •Facebook Ad (Targeting gift shoppers): Looking for the perfect, thoughtful gift? 🎁 Our beautifully packaged wax melt bundles are a hug in a box! Hand-poured luxury scents that everyone will adore. Show them you care with the gift of cozy. Shop The Shannon Collection today – link in bio! #GiftsForHer #HomeComforts #WaxMeltLove #ShopSmallUK #TheShannonCollection
• •TikTok Video Caption (Packing an order): Packing up this lovely order for Sarah! 🥰 Hope you adore your 'Cosy Cashmere' melts! We put so much love into every single package. What's your favourite scent from our collection? Let us know in the comments! 👇 #SmallBusiness #PackingOrders #WaxMeltsUK #BehindTheScenes #CustomerLove
• •Email Newsletter Snippet (Promoting a sale): Just a little something to brighten your week! ✨ For the next 48 hours, enjoy 15% off all our hand-poured wax melts. It's the perfect time to stock up on your favourites or discover a new signature scent for your home. Use code COZY15 at checkout. Happy melting! - With love, The Shannon Collection Team.