Brand Tone

Retro & Nostalgic, Playful & Witty, Sophisticated & Cool, Exclusive & Collectible, Vibrant & Bold

Brand Values

• •Artistic Integrity & Uniqueness
• •Quality Craftsmanship
• •Curated Lifestyle
• •Community & Fan Engagement
• •Nostalgia & Storytelling
• •Fun & Entertainment
• •Support for Causes

Best Practices

• •Embrace the Retro Vernacular (Sparingly): Incorporate period-appropriate slang or turns of phrase ("hep cat," "swanky," "dig it") but avoid overuse, which can feel forced. The language should feel effortlessly cool, not like a caricature.
• •Inject Witty & Playful Narrative: Channel Shag's art by hinting at stories and a sly sense of humor. Use clever wordplay and an undercurrent of sophisticated fun. Think "James Bond meets The Jetsons."
• •Focus on the Aspirational Lifestyle: Highlight the glamour, leisure, and idealized scenarios depicted in Shag's art. The copy should transport the audience to this world of cool confidence and stylish indulgence.
• •Maintain Visual-Verbal Harmony: Ensure the language complements the bold, graphic, and colorful nature of Shag's artwork. Use vivid descriptions that evoke the same aesthetic feel.
• •Emphasize Exclusivity and Collectibility (When Applicable): For limited editions or unique items, use language that underscores their special nature and desirability for collectors, reinforcing the value and prestige of owning a Shag piece.

Social Perception

Iconic & Recognizable, Cool & Trendy, High Quality but Pricey, Aspirational & Fun, Destination Experience, Strong Local Presence

Copy Examples

• •Ready to turn your pad from drab to fab? 🍸 'Midnight Oasis,' the latest masterpiece from Shag, just dropped. This ultra-limited edition print is dripping with desert cool and cocktail-fueled capers. Snag yours before it vanishes like a well-made martini. Link in bio, hep cats! #ShagArt #LimitedEdition #MidCenturyModern #PalmSpringsVibes #CocktailCulture
• •Psst... Your Walls Are Looking a Little Thirsty. Quench their thirst for style with new arrivals at The Shag Store! From devilishly dapper art prints to accoutrements that scream sophistication, we’ve got just the thing to make your friends green with envy (or maybe that's just the tiki lighting). Explore the latest from Shag and live a little louder.
• •Protect your precious teak from those pesky rings in the most stylish way imaginable. This set of four Shag-designed coasters doesn't just save your furniture; it starts a conversation. Each one a miniature narrative of poolside plots and penthouse parties. Get yours and let the good times roll (carefully).
• •You're Invited! 🌴 Join us at The Shag Store this Saturday for an exclusive print release party with the maestro himself, Josh Agle! Sip on something cool, soak in the vibrant vibes, and maybe even get your new treasure signed. The party starts at 7 PM. Don't be a square! #ShagStoreEvents #MeetTheArtist #PalmSpringsArt #RetroCool
• •Deck the Halls with Shag! 🎄 Make this holiday season a swinging affair with unique gifts that pop. From art that dazzles to decor that delights, find something for every cool cat and kitten on your list. Shop the collection and make spirits bright (and a little bit mischievous).