Brand Tone

Nurturing & Encouraging, Passionate & Inspiring, Approachable & Friendly

Brand Values

• •Creativity & Self-Expression
• •Community & Connection
• •Education & Skill-Building
• •Quality & Craftsmanship
• •Joy & Well-being

Best Practices

• •Always Lead with Encouragement
• •Use "You" and "We" to Foster Community
• •Celebrate the "Why" Not Just the "What"
• •Maintain a Consistent Visual and Textual Aesthetic
• •Tell Stories, Not Just Facts

Social Perception

A Go-To Sewing Hub, Supportive and Safe, Expert and Knowledgeable, Aspirational and Stylish

Copy Examples

• •From First Stitch to Final Twirl! ✨ Look at this absolutely beautiful dress made by the wonderful Sarah in our Beginner's Sewing Workshop! We believe everyone has a maker inside them, and there's nothing more joyful than seeing that creativity come to life. Ready to start your own sewing story? Our next workshop dates are now live.
• •Your Creative Escape Awaits. Feeling the need to unplug and create something beautiful with your own hands? Our new 'Mindful Mending' workshop is the perfect place to start. Join our friendly studio community, learn a valuable new skill, and leave with a calmer mind and a repaired wardrobe. No experience needed, just a little curiosity.
• •Hello Makers! Let's Get Creative This Month. Welcome to your monthly dose of inspiration from the studio! This month, we're falling in love with linen and have a new tutorial on our YouTube channel for creating the perfect napkins. We're so inspired by the projects you've been sharing in our Facebook group—keep them coming! Find a moment for yourself and your craft this week. You deserve it.
• •Discover the Joy of Sewing. Welcome to The Sewing Department, a creative studio where we untangle threads and build confidence, one stitch at a time. Whether you're picking up a needle for the first time or looking to refine your skills, our workshops and welcoming community are here to guide you. Let's make something beautiful together.
• •The Secret to a Perfect Hem? We'll Show You! Unlock the techniques for a flawless finish on any garment. Our latest tutorial breaks down hemming for every type of fabric. Pin this for later and start sewing with confidence! #SewingTips #LearnToSew #DIYFashion