Brand Tone

Empathetic, respectful, and compassionate, appreciation for craftsmanship and beauty, personal

Brand Values

• •Remembrance and Connection: Providing a tangible way for people to remember and feel connected to their lost loved ones (both human and pets).
• •Empathy and Support: Understanding and acknowledging the grief and emotional needs of their customers.
• •Craftsmanship and Quality: Creating beautiful, high-quality, handcrafted jewelry using Italian glass.
• •Personalization and Uniqueness: Offering custom pieces that hold personal significance for the wearer.
• •Respect and Care: Handling the sensitive nature of their products and customer stories with utmost respect.

Best Practices

• •Maintain an Empathetic and Compassionate Tone: Always approach communication with understanding and sensitivity, acknowledging the emotional context of your customers. Use gentle and supportive language.
• •Focus on Comfort and Connection: Highlight how the jewelry helps individuals keep the memory of their loved ones close and provides a sense of solace.
• •Emphasize Quality and Craftsmanship: Talk about the high-quality materials (e.g., Italian glass) and the handcrafted nature of the pieces, reassuring customers of the jewelry's value and durability.
• •Use Personal and Respectful Language: Address customers with care. When referring to the contents of the jewelry (ashes, hair), do so respectfully and delicately.
• •Highlight the Uniqueness and Personalization: Stress that each piece is a special, often custom-made, tribute, reflecting the unique bond with the loved one.

Social Perception

Very positive. Customers highlight the beauty and subtlety of the jewelry, the comfort and solace it provides, excellent and compassionate customer service, and high-quality craftsmanship. Seen as a beautiful remembrance, subtle and personal, and a cherished heirloom.

Copy Examples

• •Headline: Keep Their Memory Close, Beautifully. Body: Our handcrafted memorial jewelry offers a delicate and personal way to cherish the bond you shared. Each piece is made with love, designed to hold a precious part of your loved one, forever near your heart.
• •Headline: A Gentle Reminder of an Unbreakable Bond. Body: The Seventh Sea creates unique memorial pieces, turning precious memories into timeless keepsakes. Crafted from the finest Italian glass, our jewelry is a subtle yet profound tribute to those you hold dear.
• •Headline: Carry Their Love With You, Always. Body: Losing someone special is never easy. Our thoughtfully designed cremation jewelry provides a tangible comfort, allowing you to carry a symbol of their presence with you, every day. Let us help you create a lasting tribute.
• •Headline: Honor Their Journey with a Piece as Unique as They Were. Body: At The Seventh Sea, we understand that every memory is precious. We craft personalized memorial jewelry, encasing ashes, hair, or sand in beautiful Italian glass, creating a one-of-a-kind piece to honor your loved one or beloved pet.
• •Headline: Finding Solace in a Beautiful Keepsake. Body: Our memorial jewelry is more than just an accessory; it's a source of comfort, a quiet reminder of enduring love. Designed with care and respect, each piece helps you keep cherished memories alive.