Brand Tone

Nurturing, Trustworthy, and Encouraging

Brand Values

• •Child Development
• •Safety and Quality
• •Parent-Centric Innovation
• •Purposeful Play

Best Practices

• •Lead with Empathy: Always start from a place of understanding the challenges and joys of parenting and caregiving. Use "you" and "your child" to make the connection personal.
• •Balance Emotion with Evidence: While using nurturing and emotional language, always back it up with the tangible reasons why the product is trustworthy (e.g., "medical-grade," "supports brain development").
• •Use Storytelling: Continue to weave the brand's origin story into the copy where appropriate. It's a powerful tool for building trust and authenticity.
• •Show, Don't Just Tell: Use customer testimonials and user-generated content in your marketing. Real-life examples are more powerful than any claims the brand can make on its own.
• •Maintain a Consistent Vocabulary: Continue to use the brand's key terms across all platforms: "purposeful play," "calm and regulating," "early brain development," "safe and strong."

Social Perception

Customers perceive the brand as Positive and Effective, especially for engaging babies and calming children. It is seen as a high-quality, durable, and visually appealing product. The brand is also perceived as Trustworthy and Safe due to its emphasis on safety and quality. Some perceive it as Therapeutically Beneficial, providing tools for children with sensory sensitivities. Additionally, the brand cultivates a Supportive Community among parents and caregivers.

Copy Examples

• •Headline: Less screaming, more exploring. Body: Tummy time can be tough. The Sensory Bag makes it a moment of calm discovery. Our non-toxic, squishy bags are designed to fascinate your little one, supporting their brain development while giving you a well-deserved break. Safe, strong, and parent-approved.
• •Headline: The quiet toy that does wonders for their development. Body: Looking for screen-free play that actually benefits your child? Handmade in Brisbane, The Sensory Bag is a tool for purposeful play. Each squish and poke helps to build focus, calm, and learning pathways. Give your child the best start, one sensory squeeze at a time.
• •Headline: From a family who gets it, to yours. Body: We created The Sensory Bag because we couldn't find a safe, engaging sensory toy for our own child. We know the worries and the hopes you have. That’s why we’ve obsessed over every detail, from the medical-grade materials to the extra-strong seals.
• •Headline: Your new secret weapon for calm and focus. Body: Loved by parents, educators, and therapists, The Sensory Bag is more than just a toy. It's a calming companion that helps regulate emotions and improve focus. Perfect for quiet time, car rides, or whenever a little bit of calm is needed.
• •Headline: Mess-free sensory play is here. Body: All the benefits of sensory exploration, without any of the cleanup. The Sensory Bag is securely sealed, offering a world of texture, color, and movement for curious little hands. It's the simple, safe way to support their development.