Brand Tone

Artistic & Curated, Appreciative & Thoughtful, Community-Oriented & Inclusive, Authentic & Nonconformist, Informative & Engaging

Brand Values

• •Creativity & Artistry
• •Community Building
• •Authenticity & Uniqueness
• •Cultural Appreciation & Preservation
• •Support for Independent Creators

Best Practices

• •Emphasize Artistry and Craftsmanship: Always highlight the skill, story, and unique qualities behind the products and artworks. Use descriptive language that evokes a sense of appreciation for the creative process.
• •Foster a Sense of Community: Frame communications as an invitation to join, participate, and connect. Use inclusive language and highlight events that bring people together.
• •Maintain an Authentic Voice: Avoid overly commercial or generic marketing-speak. Let the passion for art and unique objects shine through. Share genuine stories about artists and the inspiration behind items.
• •Be Informative and Engaging: Provide context and details that enrich the audience's understanding and appreciation, whether it's about an artist's background, the history of a design piece, or the theme of an exhibition.
• •Curate Your Language Like Your Collection: Just as the items in the store are carefully selected, ensure the words used are thoughtful, evocative, and reflective of the brand's sophisticated yet approachable and nonconformist spirit.

Social Perception

Niche & Respected, Community Hub, Positive (though limited data)

Copy Examples

• •Step into a world of vibrant expression. ✨ Join us this Thursday for the opening of [Artist Name]'s debut solo exhibition, '[Exhibition Title].' Discover captivating [medium, e.g., ceramic sculptures] that explore [theme]. Meet the artist and become part of our community. Details in bio. #TheseDaysLA #DTLAArts #ArtExhibition #CommunitySpace #SupportArtists
• •Unfold stories untold. This limited-edition zine by [Author/Artist] offers a raw, intimate glimpse into [subject]. Printed on [paper type], each copy is a testament to independent publishing and authentic voices. A treasure for collectors and curious minds alike. Available in-store and online. #TheseDaysLA #ZineCulture #IndependentPublishing #ArtObjects #NonconformistArt
• •THESE DAYS: Your space in Downtown LA for art that speaks, objects that inspire, and a community that celebrates creativity. Explore our gallery, shop unique finds, and join our events. We believe in the power of art to connect and transform. Discover what's new. #TheseDaysLA #ArtGallery #CreativeCommunity #DTLA
• •Unlock your creativity with THESE DAYS. We're thrilled to announce our upcoming [Workshop Type, e.g., Linocut Printing] workshop with the talented [Instructor Name]. Whether you're a seasoned artist or just beginning your journey, this hands-on session offers a welcoming space to learn and create. Limited spots available – reserve yours today and connect with fellow art lovers. [Link to sign up] #TheseDaysWorkshops #ArtCommunity #LearnToCreate #DTLAEvents
• •Clip 1: Setting up for tonight's artist talk! ✨ Clip 2: (Showcasing the artist speaking or artwork being discussed) So much insight from [Artist Name] on their process. Clip 3: Thanks to everyone who joined! Stay tuned for more community events. ❤️ #TheseDaysCommunity #ArtistTalk #DTLAArtScene