Brand Tone

relaxed, classic, and aspirational, with a strong sense of community and nostalgia

Brand Values

• •Simplicity and Beauty
• •Comfort and Quality
• •Community and Connection
• •Authenticity and Heritage
• •Lifestyle Embodiment

Best Practices

• •Embrace Evocative Language: Use words that paint a picture of the coastal lifestyle – "sun-kissed," "sea breeze," "sandy toes," "porch-sitting," "timeless."
• •Maintain a Conversational and Welcoming Voice: Write as if you're speaking to a friend or a welcome guest. Use inclusive language like "our community," "fellow Seasiders."
• •Highlight Simplicity and Authenticity: Focus on the genuine, uncomplicated aspects of the brand and its products. Share the stories behind the designs or the connection to the town's heritage.
• •Incorporate a Sense of Place: Continuously tie the brand back to Seaside, Florida, its unique atmosphere, and the experiences it offers.
• •Stay Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and even in-store signage feels cohesive and instantly recognizable as The Seaside Style. Use imagery that reinforces this classic, relaxed, and beautiful lifestyle.

Social Perception

Positive association with Seaside, FL, Desirable lifestyle brand, Iconic souvenir/memento, Premium (and sometimes overpriced), Engaged online community

Copy Examples

• •Welcome to The Seaside Style. More than just a brand, it's a feeling. Discover the simple beauty of coastal living, woven into every thread and thoughtfully curated for your life, wherever the tides may take you. Become a Seasider.
• •Our newest SEASIDE® tee has arrived, soft as a sea breeze and timeless as the tides. Crafted for sun-drenched days and unforgettable memories. What adventures will you wear yours on? #TheSeasideStyle #SimpleBeautifulLife
• •Bring the serene spirit of Seaside into your home. Our coastal-inspired [Product Name] is designed with the luxury of simplicity in mind, creating a haven of comfort and timeless style. Your everyday escape awaits.
• •A Little Seaside Sunshine, Just For You ☀️
• •Born from the dream of a simple, beautiful life in the heart of Seaside, Florida, The Seaside Style is an invitation to embrace a slower pace, cherish community, and find joy in the everyday. It started with a t-shirt, and grew into a way of life. Join our story.