Brand Tone

enthusiastic, supportive, and community-focused

Brand Values

• •Creativity & Inspiration
• •Quality & Reliability
• •Community & Connection
• •Passion & Joy

Best Practices

• •Lead with Enthusiasm: Start your captions and descriptions with positive, high-energy words. Use emojis like ✨, 😍, and 🎉 to convey excitement and passion genuinely.
• •Focus on "You," the Creator: Frame your copy around the customer's creative potential. Use words like "your," "you can create," and "imagine what you'll make" to make it about their journey, not just your product.
• •Celebrate Your Community: Regularly feature and tag customers' work. When you do, write captions that express genuine admiration and pride. This reinforces your brand as a supportive community hub.
• •Keep it Clear and Encouraging: Avoid overly technical jargon. Explain what products do in a simple, accessible way. Always maintain a supportive tone that says, "You can do this!"
• •Be a Fellow Crafter: Use language that shows you understand the crafting process. Mention the "satisfying" feeling of a demold or the "joy" of finding the perfect color. This builds a relatable connection with your audience.

Social Perception

reliable and high-quality supplier for specialized craft materials in South Africa, viewed as a central part of the local crafting community

Copy Examples

• •✨ Sparkle Alert! ✨ Introducing our new line of Chameleon Flakes! Watch your resin art shift through a rainbow of colors with just a little tilt. We can't WAIT to see the magic you create with these. Tag us in your creations! #TheSCraftShop #ResinArtSA #CraftSupplies
• •Thinking about starting your polymer clay journey? We've got you! From vibrant clay blocks to the perfect starter toolkits, find everything you need to begin. Your next masterpiece is just a click away. Let's get crafting!
• •Get ready to create the most stunning crystal-inspired coasters! This high-quality, durable silicone mold is designed for a flawless finish and super easy demolding. Imagine the beautiful, functional art you can make for your home or as a gift. Pour your creativity in and let it shine!
• •Hey Crafty Friend! ✨ To say thank you for being part of our amazing community, we're giving you 15% off all glitters this week! It's time to stock up and add some extra sparkle to your upcoming projects. Happy creating!
• •That moment of truth! 😍 There's nothing more satisfying than a clean demold. Our premium silicone molds make it easy to get that perfect, glossy finish every single time. What are you making this weekend? #SatisfyingResin #ASMR #CraftingCommunity