Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Welcoming & Friendly, Premium & Quality-Focused, Educational & Immersive

Brand Values

• •Quality
• •Expertise & Knowledge Sharing
• •Customer Experience
• •Scottish Heritage
• •Community
• •Accessibility (in terms of trying products)

Best Practices

• •Emphasize Expertise with Warmth: Always showcase knowledge about the products, but do so in an approachable, friendly, and enthusiastic manner. Avoid jargon where possible or explain it clearly.
• •Focus on the Experience: Highlight not just the products, but the joy of discovery, the pleasure of tasting, and the welcoming atmosphere of the stores. Use sensory language.
• •Celebrate Scottish Roots Authentically: Share a genuine passion for Scottish products, their heritage, and craftsmanship without being exclusive or uninviting to those interested in global spirits.
• •Be Personal and Engaging: Use "we" and "you" to create a direct connection with the audience. Encourage interaction, whether it's visiting a store, joining an event, or asking questions.
• •Maintain Quality in Presentation: Ensure all copy, like the product selection and store design, reflects a commitment to quality and attention to detail. Proofread meticulously.

Social Perception

The Scottish Gantry is perceived very positively. It's seen as a "must-visit" destination. Customers highly value the selection and the exceptional knowledge/service. The stores are considered welcoming, offering a unique and personalized experience. Their tasting events are popular, contributing to their reputation as experts. The brand is viewed as a champion of Scottish products while also offering a good range of international options. The expansion to new locations has been well-received.

Copy Examples

• •Headline: Discover Scotland's Spirit. Explore Ours. Body: At The Scottish Gantry, we're more than just a shop; we're a celebration of Scotland's finest whiskies, gins, and more. Our passionate team is ready to guide you through our curated collection. Taste the tradition.
• •Headline: Your Journey into Fine Spirits Starts Here. Body: Whether you're a seasoned connoisseur or new to the world of whisky and gin, our doors are open. With hundreds of bottles to explore and our famous 'try before you buy' approach, finding your next favourite is an experience in itself. Visit our Stirling, Milngavie, or flagship Edinburgh stores today!
• •Headline: More Than a Bottle. It's a Story. Body: Every spirit has a tale, and our knowledgeable Gantry gurus are here to share them. From the rugged Highlands to your glass, experience the rich heritage of Scottish distilling with us. Join one of our acclaimed tastings!
• •Headline: The Perfect Pour, Personally Recommended. Body: Looking for that special gift or a treat for yourself? Our friendly experts offer personalized recommendations to match any palate. Explore our extensive range, from rare whiskies to artisanal gins and fine wines.
• •Headline: Join The Gantry Family. Body: From our Women's Whisky League to exclusive in-store tastings, become part of a community that shares your passion. Experience the welcoming atmosphere and expert guidance that makes The Scottish Gantry a beloved name in Scottish spirits.