Brand Tone

Authentic & Traditional, Friendly & Welcoming, Passionate & Proud, Quality-Conscious, Community-Oriented

Brand Values

• •Heritage & Tradition
• •Authenticity
• •Quality Craftsmanship
• •Customer Connection
• •Family & Community

Best Practices

• •Emphasize Authenticity and Heritage: Always highlight the Scottish roots, craftsmanship, and traditional nature of the products. Use phrases like "genuine," "handcrafted," "Made in Scotland," and "time-honoured."
• •Maintain a Warm and Welcoming Voice: Address customers in a friendly, approachable, and helpful manner across all communications, reflecting the family-run nature of the business.
• •Share Stories and Cultural Insights: Connect products to Scottish history, clan tartans, or cultural significance to deepen the customer's appreciation and connection. This reinforces the "heritage" value.
• •Showcase Quality with Confidence: Speak about the products with pride, focusing on the quality of materials and craftsmanship, without being arrogant. Let customer testimonials also voice this.
• •Foster Community: Encourage customers to share their own stories and photos with your products. Use inclusive language that makes people feel part of a broader "Scottish family." Engage actively and personally on social media.

Social Perception

Trusted Source for Scottish Goods, Excellent Customer Service, High-Quality Products, Connection to Scotland, Fair & Reputable

Copy Examples

• •Headline: Own a Piece of Scottish Legacy. Body: From handcrafted kilts to timeless tartan, discover authentic treasures that tell a story. Connect with your heritage at The Scottish Company. #ScottishTradition #MadeInScotland
• •Headline: Feel the Heart of Scotland. Body: More than just a store, we're a family passionate about bringing the spirit of Scotland to you. Experience genuine warmth and quality with every piece. #ScottishCompanyFamily #HeritageProud
• •Headline: Crafted with Pride, Worn with Honour. Body: Our custom-made kilts are a testament to Scottish craftsmanship. Let us help you find or create the perfect attire for your special occasion or everyday pride. #KiltExperts #ScottishHeritage
• •Headline: Your Scottish Connection, Closer Than You Think. Body: Whether you're near or far, explore our curated collection of authentic Scottish goods online. From classic tartans to unique gifts, bring Scotland home. #ShopScottish #AuthenticGoods
• •Headline: More Than Tartan: It's a Story. Body: Each item in our collection carries the rich history and vibrant culture of Scotland. Our friendly team is here to share those stories and help you find something truly special. #ScottishCulture #FamilyBusiness