Brand Tone

Passionate, Artisanal, and Encouraging.

Brand Values

• •Passion for Craftsmanship
• •Quality and Precision
• •Celebration of Creativity
• •Community and Heritage

Best Practices

• •Lead with Passion: Always start from a place of genuine love for the craft. Use evocative and sensory language that reflects the beauty and satisfaction of creating something by hand.
• •Highlight the Heritage: Consistently tell the story of the brand's origins—the collaboration with master makers and the generational passion for crafting. This builds authenticity and trust.
• •Focus on the "Why," Not Just the "What": Instead of just listing features (e.g., "stainless steel"), explain the benefit to the crafter ("glides through fabric for a flawless cut"). Connect the product's quality directly to a better creative experience.
• •Use Community-Centric Language: Employ words like "we," "our community," "crafters," and "artists." The "& Friends" in the name is a key asset; reinforce this feeling of a collective by celebrating customers' work (with permission) and fostering a sense of belonging.
• •Maintain an Artisanal Aesthetic: Ensure all visuals—photography, website design, and social media graphics—are clean, beautiful, and reflect the high-quality, handcrafted nature of the products. The copy and visuals must work together to tell the same story of quality and passion.

Social Perception

The public perception of The Scissorists & Friends is overwhelmingly positive. Customers praise the exceptional quality and sharpness of the scissors, using words like "gorgeous," "beautifully presented," and "wonderful." The brand is seen as a source for high-end, specialized crafting tools that are both beautiful and highly functional, recognized within the needlepoint and embroidery community as a reputable seller of quality supplies.

Copy Examples

• •Precision at your fingertips. Our newest addition is crafted not just to cut, but to glide through your fabric like a dream. We believe every stitch of your project deserves the finest tools. Discover the difference true craftsmanship makes. #TheScissorists #HeirloomQuality #EmbroideryLove #CraftWithConfidence
• •More Than Tools — A Creative Legacy. At Scissorists, we believe tools should inspire. Every item we carry is crafted for its precision, durability, and ability to elevate your artistry.
• •A Gift for Your Hands: Tools as Passionate as You Are.
• •Meet your new creative partner. The 'Best Friend' scissors are designed for reliability and comfort, always there when you need them for that perfect, clean snip. Forged in the USA with meticulous care, they represent a legacy of quality you can feel in your hand. Because every great artist needs a great friend.
• •Stop Searching for the Perfect Cut. Frustrated with scissors that dull and snag? It's time to upgrade your craft. The Scissorists & Friends provides American-made, heirloom-quality embroidery scissors for artists who value precision. Feel the satisfying snip of a tool made for you. Shop our collection now.