Brand Tone

Educational & Informative, Sophisticated & Luxurious, Welcoming & Inclusive, Passionate & Enthusiastic, Approachable & Friendly

Brand Values

• •Discovery & Exploration
• •Artistry & Craftsmanship
• •Individuality & Self-Expression
• •Education
• •Community
• •Quality & Exclusivity
• •Experience-Focused

Best Practices

• •Educate, Don't Just Sell: Frame product descriptions and social media posts with an educational angle. Share notes, perfumer stories, or fragrance family information. This reinforces the 'Educational & Informative' tone.
• •Use Evocative and Sensory Language: Describe scents in a way that appeals to the imagination and emotions, reflecting the 'Sophisticated & Luxurious' yet 'Passionate' nature of the brand. Words like 'exquisite,' 'captivating,' 'rare,' 'artisan,' 'journey,' and 'discover' align well.
• •Maintain an Inviting and Inclusive Voice: Ensure all communication, from website copy to social media replies, is friendly, approachable, and welcoming. Avoid jargon where possible, or explain it clearly. Emphasize the 'no-judgment' and 'genderless' aspects of fragrance selection.
• •Show Genuine Enthusiasm: Let the passion for fragrance shine through. Share excitement about new arrivals, unique discoveries, or the stories behind the perfumes. This connects with the 'Passionate & Enthusiastic' tone seen in customer interactions.
• •Focus on the Experience and Individuality: Highlight the journey of finding a personal scent and the joy of self-expression through fragrance, rather than just the product itself. This supports the values of 'Discovery,' 'Individuality,' and 'Experience-Focused.'

Social Perception

Positive, Expert & Knowledgeable, A Destination, High-Quality & Unique Selection, Customer-Centric, Inviting & Aesthetically Pleasing

Copy Examples

• •Headline: Beyond the Department Store: Discover Your Signature. Body: Tired of the same predictable perfumes? Step into The Scent Room and explore a world of over 500 rare and artisan fragrances, curated for the curious nose. Your unique story deserves a unique scent. Find it here. Call to Action: Begin Your Scent Journey.
• •Headline: Olfactory Artistry Awaits. Body: At The Scent Room, we believe perfume is an art form. Journey with us through an unparalleled collection of niche fragrances from independent houses around the globe. Indulge your senses, expand your knowledge, and find the masterpiece that speaks to you. Call to Action: Explore Our Collections.
• •Headline: No Pressure, Pure Perfume. Body: Forget intimidating sales pitches. Our passionate Scent Specialists are here to guide you on an educational and delightful exploration. Spray, play, and take your time. The perfect fragrance is a personal discovery, and we’re here to make it inspiring. Call to Action: Visit Us in Dallas & LA.
• •Headline: Build Your Scent Wardrobe. Body: Just like your style, your scent should reflect your many moods and moments. From subtle and clean for the everyday, to bold and expressive for the unforgettable. Let us help you curate a versatile collection of fragrances that truly feel like *you*. Call to Action: Get Your Complimentary Consultation.
• •Headline: The Language of Niche: Speak Volumes Without Saying a Word. Body: Discover fragrances that tell a story – *your* story. The Scent Room offers an exclusive gateway to unique, hard-to-find perfumes that set you apart. Express your individuality, one exquisite note at a time. Call to Action: Shop Rare Scents Online.