Brand Tone

Welcoming, encouraging, and community-oriented, blending a friendly, familial warmth with an enthusiastic and creative spirit. The communication feels personal and genuine, avoiding overly corporate or formal language, with an underlying sense of positivity and gratitude.

Brand Values

• •Family & Community
• •Creativity & Self-Expression
• •Joy & Celebration
• •Entrepreneurial Spirit
• •Gratitude & Positivity

Best Practices

• •Lead with "You" and "Your": Always center the customer in the narrative. Use language like "Your signature scent," "Create your own," and "Your new favorite night out" to make the experience feel personal and empowering.
• •Incorporate "Feeling" Words: Use a vocabulary that reflects the brand's values. Words like joy, celebrate, create, family, blessed, fun, memories, and community should be woven naturally into website copy, social media posts, and product descriptions.
• •Showcase Real People: Continue prioritizing user-generated content and photos of actual customers. This visual strategy powerfully reinforces the brand's values of community, joy, and authentic experience far more effectively than stock imagery.
• •Maintain a Unified Voice: Whether it's a social media reply, an email, or in-store signage, the tone should always be warm, approachable, and encouraging. Avoid jargon or overly formal language to maintain the "family affair" feeling.
• •Tell the Founder's Story: Periodically retell the story of Angie and Jason starting the business. This narrative of following a dream is a core part of the brand’s identity and resonates with the values of family and entrepreneurial spirit, making the brand more relatable and inspiring.

Social Perception

The public perceives The Scent Life Candle Bar / The Blessed Life as a charming and valuable local asset, an experience-driven destination highly regarded for its fun and accessible activities. It's seen as a go-to spot for social outings, authentic, with a strong, positive community connection, and a reputation for excellent, personalized customer service. The dual retail and DIY workshop model is well-received.

Copy Examples

• •Pour Your Heart Into It. Grab your favorite people and spend an evening with us! Our candle-pouring workshop is the perfect way to unplug, get creative, and make memories. You bring the smiles, we'll bring the scents. Book your spot at the bar! #TheScentLife #DIYNightOut #CreateAndCelebrate
• •More Than a Candle. It's Your Story. At The Scent Life Candle Bar, you're the creator. Dive into over 100 fragrances to design a custom scent that’s all you. Perfect for a relaxing solo trip or a fun group celebration. Come create with us.
• •A Gift They'll Never Forget (Because They'll Make It!) This season, give the gift of creativity. A session at our Scent Bar isn't just a present, it's a unique experience and a personalized treasure they'll take home. From candles to lotions, help them craft a memory. Gift cards available!
• •Shop, Create, and Celebrate in the Heart of Mount Vernon. Discover unique gifts from local makers at The Blessed Life boutique, or roll up your sleeves and craft your own signature scent at The Scent Life Candle Bar. It’s your new favorite place to gather and feel good.
• •Step 1: Pick your friends. Step 2: Pick your scent. Step 3: Pour some fun. Your new favorite tradition is waiting. ✨ #CandleMaking #GirlsNight #DateNightIdeas #TheBlessedLife