Brand Tone

Authentic, Passionate, Craftsman-like, Quality-Focused, Rustic, Charming, Friendly, Approachable, Eco-Conscious, Sustainable, Creative, and Inspirational

Brand Values

• •Craftsmanship and Quality
• •Sustainability and Eco-consciousness
• •Authenticity and Passion
• •Customer Satisfaction and Service
• •Creativity and Transformation
• •Local Artisan Spirit

Best Practices

• •Lead with Authenticity: Always ground your copy in the genuine passion for reclaimed materials and craftsmanship. Share the story of the wood's journey and the founder's background.
• •Use Evocative Language for "Rustic": Go beyond just saying "rustic." Use words like "weathered," "characterful," "time-worn patina," "unique grain," "warm," and "soulful" to paint a picture.
• •Consistently Highlight "Handmade" and "Quality": Reinforce that these are not mass-produced items. Emphasize the care, attention to detail, and the artisan nature of the products.
• •Maintain a Friendly, Enthusiastic, and Thankful Voice: Whether in product descriptions, social media, or customer interactions, ensure the tone is approachable, helpful, and genuinely appreciative of your community.
• •Champion Sustainability as a Core Benefit: Regularly remind your audience of the eco-friendly aspect of choosing reclaimed wood. This is a significant value for many consumers and a key differentiator.

Social Perception

Highly Positive, Trusted, Reliable, Source of Inspiration, Eco-Friendly Choice, Knowledgeable and Skilled

Copy Examples

• •From rugged worksite to refined living space. ✨ Our reclaimed scaffold boards carry a story, ready to bring warmth and authentic character to your home. Handmade with passion in Frome. What will you create? #TheScaffShop #ReclaimedWood #RusticHome #SustainableLiving #HandmadeFurniture
• •The Scaff Shop: Real Reclaimed Wood. Real Rustic Charm. Artisan Crafted in Somerset.
• •Discover the Soul of Reclaimed Timber | New Arrivals & Inspiration from The Scaff Shop
• •Each shelf is handcrafted from genuine reclaimed scaffold boards, lovingly sanded to reveal the unique grain and history of the timber, then finished to your preference. Bring a touch of rustic elegance and sustainable style to any room.
• •It started with a passion for timber and a vision to transform the overlooked. At The Scaff Shop, every reclaimed board is a piece of history, waiting to be reimagined. We pour our hearts into crafting unique, sustainable pieces that tell a story – your story.