Tono de Marca

Empowering, professional, and supportive, with a touch of modern, motivational flair.

Valores de Marca

• •Authenticity
• •Quality over Quantity
• •Empowerment and Growth
• •Professionalism and Efficiency
• •Community and Support

Mejores Prácticas

• •Lead with Empowerment: All copy should aim to inspire and empower the reader. Use active, encouraging language that focuses on their potential for growth and success.
• •Maintain Professionalism: While the tone can be friendly and motivational, it must always remain professional. This means error-free grammar, clear communication, and a respectful tone that reflects the high-quality service customers expect.
• •Highlight Authenticity and Quality: Continuously reinforce the brand's commitment to creating authentic and high-quality outcomes. Use phrases like "your unique voice," "custom-tailored," and "quality craftsmanship."
• •Incorporate a Supportive "We" Voice: Use "we" and "our" to create a sense of partnership and support. Position the brand as a collaborator in the customer's journey, whether they are buying a planner or a full branding service.
• •Be Value-Driven: Focus on the tangible benefits and value the customer will receive. Instead of just listing features, explain how those features will help them become more organized, confident, or successful. This aligns with the positive "Value" ratings from clients.

Percepción Social

Overwhelmingly positive; seen as reliable, professional, highly competent, and supportive, delivering quality products/services and acting as a valuable resource for personal organization and business development.

Ejemplos de Copy

• •Stop dreaming, start doing. Your vision is our mission. Whether you're building a brand or balancing your budget, we're here to help you make it happen. Let's create something remarkable, together. #TheSavvySisters #Branding #Empowerment
• •Take control of your financial future. The Money Matters Journal is more than just a budget tracker; it's your personal guide to financial clarity and confidence. Designed for the savvy go-getter, this journal will help you set goals, track spending, and build wealth, one savvy step at a time.
• •Authentic Branding. Remarkable Results. We dig deep to uncover your unique voice and build a brand that shines. Ready to elevate your message?
• •Subject: A Note from The Savvy Sisters Hi [Name], We believe everyone has a unique story to tell. Our passion is helping you tell yours, beautifully and effectively. From custom journals to complete brand overhauls, we provide the tools and expertise you need to succeed. How can we support your journey today?
• •(Video shows a quick flip-through of a custom-designed planner) Text on screen: From scattered ideas... to a polished plan. Voiceover: You've got the vision, we've got the tools. Our custom planners are designed to bring your goals to life. Professional, personal, and powerfully effective. Get yours and get it done! #PlannerTok #SmallBusiness #Organization