Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Customer-centric, Playful and Stylish, Confident and Quality-focused

Brand Values

• •Customer Satisfaction
• •Quality and Style
• •Individuality and Personal Expression
• •Sustainability
• •Australian Owned and Operated
• •Community

Best Practices

• •Stay Enthusiastic and Friendly: Always greet customers warmly, whether in DMs, email responses, or social media comments. Use emojis where appropriate to maintain a light, approachable feel.
• •Highlight Versatility and Personalization: Continuously reinforce how The Salty Fox products help customers express their individuality across various life moments. Use phrases like "your style, your watch" or "a band for every mood."
• •Be Genuinely Helpful and Empathetic: When addressing customer queries or issues, lead with understanding and a clear desire to help. Frame policies in a customer-first way.
• •Incorporate Playful Language (Where Appropriate): Don't be afraid to use witty remarks, puns (like the brand name itself!), or relatable humor, especially on platforms like TikTok and Instagram, while ensuring it aligns with the specific message and product.
• •Maintain a Confident Voice Regarding Quality: Speak with assurance about product features, materials, and the value offered. Back this up with customer testimonials and guarantees to build trust.

Social Perception

Highly Positive, Trusted, Fashionable and Versatile, Good Value, Responsive

Copy Examples

• •Website Banner: "Your Apple Watch. Your Rules. ✨ Discover 500+ ways to express your style. Shop The Salty Fox collection now for bands that are as unique as you are!"
• •Instagram Post (showing a watch band in a lifestyle setting): "From morning yoga to evening glam, we've got the band for that. 😉 Which Salty Fox style is taking you through your day? #TheSaltyFox #AppleWatchStyle #VersatileFashion"
• •Email Subject Line (for a new collection): "Psst... Your new favourite Apple Watch band just dropped! 🦊"
• •TikTok Video Caption (Quick change of multiple bands): "Life's too short for boring watch bands! 😉 Which one's your vibe today? Tap the link in bio to find your perfect match! #TheSaltyFox #AppleWatchUpgrade #StyleHack"
• •Product Description Snippet (for a durable, stylish band): "Adventure-proof style? Yes, please! Our [Band Name] band combines rugged durability with a sleek design, so your Apple Watch is always ready for whatever your day holds. Quality you can feel, style you’ll love."