Brand Tone

Empowering, Supportive & Community-Oriented, Informative & Expert, Aspirational & Professional, Encouraging & Friendly

Brand Values

• •Entrepreneurship
• •Quality
• •Community
• •Support & Guidance
• •Empowerment

Best Practices

• •Know Your "Babe": Always write with your target entrepreneur in mind. Understand their aspirations, challenges, and what motivates them. Use language that resonates with their desire for independence, creativity, and success.
• •Empower, Don't Just Sell: Frame your copy around the benefits and transformation you offer – not just the features of your products or courses. Highlight how The Salty Babe helps them achieve their business goals.
• •Foster Community in Your Words: Use inclusive language ("we," "us," "our community"). Encourage interaction and make your audience feel like they are part of something bigger.
• •Maintain Professional Optimism: While being friendly and supportive, ensure your copy also reflects expertise and the high quality of your offerings. The tone should be consistently positive and aspirational, showcasing the potential for success.
• •Be Consistent Across All Channels: Whether it's a website FAQ, an Instagram caption, or a TikTok video script, the core tone (Empowering, Supportive, Informative, Aspirational, Friendly) should remain recognizable. Create a simple brand voice guide if needed to ensure all communications are aligned.

Social Perception

The Salty Babe (saltybabe.com) is likely perceived by its target audience (aspiring and current permanent jewelry artists) as a reliable and supportive resource in the permanent jewelry niche. They are seen as providers of both the necessary tools (supplies) and the knowledge (training). The emphasis on community suggests they are viewed as a connector within the industry. The aesthetic and tone project an image of a modern, successful, and approachable brand that understands the aspirations of its clientele.

Copy Examples

• •Headline: "Unlock Your Sparkle: Start Your Permanent Jewelry Business with The Salty Babe." Body: "Dreaming of owning a thriving business that shines? Our comprehensive training and premium supplies give you everything you need to become a sought-after permanent jewelry artist. Join our supportive community and let us guide you every step of the way. Your brilliant future starts here!"
• •Headline: "More Than Just Supplies, It's a Sisterhood." Body: "At The Salty Babe, you're not just buying chains and welders; you're joining a vibrant community of passionate permanent jewelry artists. Get access to expert training, ongoing support, and a network that cheers you on. Let's build your dream business, together."
• •Headline: "Your Permanent Jewelry Success Story Begins Now." Body: "Stop wishing, start doing! The Salty Babe provides the expert training and high-quality tools you need to launch and scale your permanent jewelry business. Learn the latest techniques, get insider tips, and turn your passion into profit. What are you waiting for?"
• •Headline: "Quality Tools, Expert Training, Endless Possibilities." Body: "Don't compromise on your dream. The Salty Babe offers only the best permanent jewelry supplies and training programs designed for your success. Master the art, build your brand, and create a life you love. Explore our courses and kits today!"
• •Headline: "Ready to Shine? We're Here to Help You Sparkle!" Body: "Feeling called to the world of permanent jewelry? The Salty Babe is your friendly guide and expert partner. From foundational training to the finest supplies, we provide a clear path to building your own successful PJ biz. Ask us anything – we love helping babes like you succeed!"