Brand Tone

Aspirational & Chic, Expert & Knowledgeable, Welcoming & Client-Focused, Modern & Trendy, Health-Conscious & Caring

Brand Values

• •Quality & Excellence
• •Client Individuality
• •Hair Health & Well-being
• •Expertise & Artistry
• •Passion & Creativity
• •Modernity & Relevance

Best Practices

• •Maintain a high-quality, chic, and aspirational aesthetic across all platforms.
• •Consistently highlight your stylists' skills, specialized services (like balayage and low-tox colouring), and the bespoke nature of your client experience.
• •Regularly mention your commitment to hair health and the use of high-quality, low-toxicity products like Kevin Murphy.
• •While maintaining a professional tone, be approachable and engaging, especially on social media. Respond to comments, use relevant hashtags, and participate in trends (especially on TikTok) to show your brand is modern and connected.
• •Share client testimonials (with permission) and transformation stories. Frame your services around how they help clients achieve their 'dream hair' and feel more confident.

Social Perception

High-Quality Salon, Experts in Modern Color & Styling, Trustworthy & Health-Focused, Fashion-Forward & Trendy, Approachable Luxury

Copy Examples

• •From subtle sun-kissed strands to a bold blonde statement, your dream hair is an appointment away. ✨ At The Salon Edit, we craft personalized colour that not only looks incredible but feels healthy too. #TheSalonEdit #SydneyHair #BalayageExperts #LowToxBeauty #HairTransformation
• •Ready for a hair change that reflects the real you? Swipe to see the magic! Our expert stylists at The Salon Edit in Mortdale specialise in bespoke cuts and colours, using low-tox Kevin Murphy products to keep your hair healthy and vibrant. Book your consultation today! #HairGoals #SydneySalon #HealthyHairJourney #KevinMurphySalon #ClientLove
• •🦋 Butterfly cut incoming! 🦋 Watch us create these dreamy, bouncy layers. Obsessed is an understatement! Book your transformation at The Salon Edit. #HairTok #ButterflyCut #SydneyHairstylist #Blowout #TrendingHair #TheSalonEdit
• •Welcome to The Salon Edit – Mortdale's premier low-tox salon, where your unique hair vision comes to life. We believe in beauty without compromise, blending artistry with a commitment to hair health. Discover your best hair with us.
• •Dreaming of healthier, more vibrant hair? 🤔 What's your biggest hair challenge? Let us know! 👇 Our stylists are experts in low-tox solutions! #AskAStylist #HairHealth #TheSalonEdit #Sydney