Brand Tone

Artisanal & Authentic, Bohemian & Chic, Sensory & Evocative, Personal & Intimate, Knowledgeable & Trustworthy

Brand Values

• •Artisanship & Quality
• •Natural & Ethical
• •Individuality & Self-Expression
• •Well-being & Self-Care
• •Passion & Inspiration

Best Practices

• •Embody "Bohemian Luxury": Balance evocative, artistic language with a sense of attainable elegance. Use words that suggest both freedom ("gypset," "wanderlust," "free-spirited") and refinement ("luxury," "artisan," "exquisite").
• •Weave in the Gemstone & Nature Narrative: Consistently connect products back to their gemstone inspiration and natural, Californian roots. Use descriptive language that paints a picture of these elements (e.g., "sun-kissed citrus," "oceanic musk," "earthy vetiver," "crystal-clear energy").
• •Speak from the Founder's Passion (Subtly): Even when not directly quoting Sage Machado, let the copy reflect her passion for artisanship, gemstones, and a holistic lifestyle. Maintain a personal, authentic voice rather than a corporate one.
• •Focus on the Sensory & Personal Experience: Describe not just the scent notes, but how the fragrances make one *feel*. Emphasize their ability to become a personal signature, blending with the wearer's chemistry. Use words like "aura," "essence," "intimate," "whisper."
• •Uphold Ethical & Quality Pillars: Regularly and clearly communicate the brand's commitment to vegan, cruelty-free, non-toxic ingredients and handcrafted, small-batch production. This builds trust and appeals to conscious consumers.

Social Perception

Positive & Appreciative, Niche & Boutique, Founder-Driven, Associated with "California Lifestyle", Gift-Worthy

Copy Examples

• •Discover your signature aura. Each Sage Lifestyle perfume oil is a handcrafted whisper of gemstone energy and Californian sun, designed to blend with your unique chemistry. Unveil a scent as individual as you are. #SageLifestyle #GemstonePerfumery #ArtisanFragrance #CaliforniaChic #SelfCare
• •Illuminate your sacred space with the grounding essence of [Gemstone Name]. Hand-poured in small batches in our California studio, this luxury candle blends [Key Scent Notes, e.g., earthy sandalwood, delicate white sage, and a hint of wild fig] to create an ambiance of bohemian tranquility. Vegan, cruelty-free, and divinely inspired. #BohemianLuxury #HandcraftedCandles #GemstoneEnergy #TheSageLifestyle
• •In a world of fleeting trends, find your forever scent. The Sage Lifestyle offers more than just perfume; we offer an intimate journey into the heart of gemstones and the soul of California. Our perfume oils are lovingly crafted to become a second skin, a personal talisman of fragrant beauty. Explore the collection and find the essence that speaks to you. [Link to Shop] #NichePerfumery #SignatureScent #GypsetStyle
• •It's more than perfume. It's an intention. ✨ A whisper of gemstones, a touch of sun. Handcrafted in California, vegan, and uniquely yours. What's your essence? #TheSageLifestyle #GemstonePerfumes #PerfumeTok #CaliforniaVibes #CleanBeauty
• •Embrace the Sage Lifestyle. From the shimmer of artisan jewelry to the lingering kiss of gemstone-infused perfumes, Sage Machado's creations capture the essence of bohemian luxury and mindful living. Crafted with passion in California. Vegan & Cruelty-Free. Shop the magic. [Link] #ArtisanMade #VeganBeauty #CaliforniaLifestyle #TheSageLifestyle