Brand Tone

Sincere, calming, elegantly simple, welcoming, descriptive, comfortable, warm, understated luxury, accessible, and refined.

Brand Values

• •Quality and Craftsmanship
• •Comfort and Coziness
• •Rustic Elegance
• •Natural and Clean-Burning

Best Practices

• •Prioritize Sensory Language: Use descriptive adjectives that appeal to the senses—smell, sight, and feeling—to transport the customer. Words like 'warm,' 'creamy,' 'crisp,' 'glowing,' and 'soft' align well with the brand.
• •Emphasize Craftsmanship and Quality: Consistently include phrases like 'hand-poured,' 'small-batch,' 'carefully curated,' and 'quality ingredients' to reinforce the brand's core value of artisanal excellence.
• •Maintain a Calm and Inviting Tone: Write copy that feels like a gentle suggestion rather than a hard sell. Use welcoming and reassuring language to evoke feelings of comfort and relaxation.
• •Tell a Story of Atmosphere: Instead of just listing scent notes, describe the mood or setting the fragrance creates. For example, rather than 'vanilla and sandalwood,' try 'a cozy evening by the fire with hints of creamy vanilla and warm sandalwood.'
• •Be Consistent in Simplicity: Avoid overly complex sentences or trendy slang. The brand's voice is elegant and timeless, so the copy should be clear, concise, and sophisticated in its simplicity.

Social Perception

Currently defined by its intended image due to lack of public reviews or social media engagement. Projects itself as a purveyor of high-quality, charming, and reliable home fragrance products. Perceived as a thoughtful, upscale choice appealing to those who appreciate rustic-chic aesthetics and artisanal goods.

Copy Examples

• •Welcome the crisp air of autumn into your home. Our new Spiced Amber & Clove candle is hand-poured in small batches, blending warm spices with earthy woods to create an atmosphere of pure, cozy comfort. Light it, unwind, and let the essence of the season fill your space.
• •Crafting moments of peace, one candle at a time. Discover our collections and transform your home into a sanctuary of rustic elegance.
• •Effortless fragrance, endless charm. Our Squeezable Wax Melts offer a new way to enjoy your favorite rustic scents. Just squeeze your desired amount for a home that feels as warm and welcoming as it smells.
• •At The Rustic Waxery, we believe home fragrance is an essential part of creating a life filled with comfort and charm. That’s why we pour our passion for quality and rustic simplicity into every candle, ensuring each product brings a touch of warmth and elegance to your everyday.
• •Experience a garden in full bloom. Our Floral Collection captures the delicate and confident essence of nature's finest blossoms. Perfect for refreshing your space and uplifting your spirit with a touch of timeless elegance.