Brand Tone

Welcoming, Passionate, and Community-Oriented.

Brand Values

• •Hand-Crafted Quality
• •Community
• •Accessibility

Best Practices

• •Lead with the "Why": Always circle back to the brand's origin story. Using phrases like "From our family to yours" or "Crafted with the same passion as our very first candle" reinforces authenticity.
• •Use Sensory and Evocative Language: Describe scents with experiences and memories, not just ingredients. For example, instead of "smells like pineapple," use "a scent that reminds you of a sweet summer getaway."
• •Maintain a Personal & Friendly Voice: Address customers warmly in social media comments and emails. Use "I" and "we" to maintain the personal touch of a small business founder, just as Angela Douglas does on the website.
• •Highlight the "Handcrafted" and "Local" Aspects: Consistently mention that products are "hand-poured," "handcrafted," and "Oregon-made." This is a key differentiator and aligns with the brand's core values.
• •Keep it Simple and Sincere: The brand's charm is in its simplicity and sincerity. Avoid overly corporate or complex language. The tone should feel like a recommendation from a trusted friend.

Social Perception

Highly Positive and Trusted.

Copy Examples

• •Welcome the scent of the season! 🍂 Introducing our new Spiced Apple Chai candle, hand-poured right here in Oregon. It’s like a warm hug in a jar. Tap to shop and fill your home with cozy.
• •Our Oregon Coast Foaming Hand Soap captures the crisp, clean scent of the shore where the trees meet the sea. Made with gentle, nourishing ingredients, it brings a refreshing piece of the PNW to your sink. A simple luxury for your daily routine.
• •Looking for the perfect gift? ✨ Our handcrafted gift boxes are curated with our best-selling candles and soaps. Give a gift that feels personal and smells incredible. Shop local, support small business, and share the warmth. Learn more at therusticmasonjar.com.
• •A little something special from our workshop to your home.
• •Handcrafted in Oregon. Scents that tell a story. Free local pickup available.