Brand Tone

Helpful & Accessible, Friendly & Customer-Oriented, Stylish & Aspirational, Trustworthy & Quality-Conscious, Modern & Fresh

Brand Values

• •Customer Satisfaction
• •Quality & Durability
• •Affordability & Fair Pricing
• •Variety & Selection
• •Style & Home Enhancement
• •Environmental & Health Consciousness

Best Practices

• •Know Your Core Message: Always circle back to the core values: quality, affordability, style, and customer satisfaction. Ensure copy reflects these priorities.
• •Speak to Your Customer Like a Helpful Friend: Use warm, approachable language. Avoid overly technical jargon. Focus on the benefits and solutions your rugs provide (e.g., "create a cosy atmosphere," "add a splash of colour," "easy to clean").
• •Showcase, Don't Just Tell: Use descriptive language that evokes the feeling and style of the rugs. Incorporate customer testimonials and user-generated content to build trust and authenticity.
• •Maintain Visual & Verbal Consistency: Ensure the tone of the copy aligns with the visual style of the images and videos used on each platform. For example, Instagram's aspirational images should be paired with equally inspiring and stylish captions.
• •Be Transparent and Responsive: Address customer queries and feedback openly and constructively in your communications. If issues arise (as noted in some reviews), a helpful and transparent tone in resolving them reinforces trustworthiness.

Social Perception

Generally Positive, Reliable Retailer, Responsive Customer Service, Stylish Products, Areas of Concern (but addressed)

Copy Examples

• •Website Banner: "Find the Perfect Rug, Effortlessly. Quality designs, fair prices, and the power to transform your home. Explore our collection!"
• •Instagram Post: "Stepping into style! ✨ Our latest collection brings warmth, texture, and a touch of magic to any room. P.S. They’re Oeko-Tex certified too! Tap to discover your new favourite. #TheRugs #HomeDecor #StylishLiving #QualityRugs #InteriorInspiration"
• •Facebook Ad: "Tired of bare floors? The Rugs offers a huge selection of high-quality, affordable rugs to bring your rooms to life. From washable wonders to luxurious shaggies – find yours today and enjoy fast UK delivery! Shop now: [Link]"
• •Email to Subscribers: "Refresh Your Space for Less! ✨ Discover our newest arrivals and enjoy 10% off your next order. At The Rugs, we believe everyone deserves a beautiful, cosy home. Let us help you create yours. [Link to new arrivals]"
• •TikTok Video Caption: "Spill? No stress! 😉 Our washable rugs are a game-changer for busy homes (and pet owners!). Style + practicality = win-win! #TheRugs #WashableRug #HomeHacks #PetFriendlyHome #EasyClean"