Brand Tone

Friendly and Approachable, Empowering and Positive, Trendy and Style-Conscious, Community-Oriented (Local Focus)

Brand Values

• •Friendship and Dreams
• •Customer Connection
• •Female Empowerment and Confidence
• •Accessibility and Convenience
• •Curated Style

Best Practices

• •Embrace the "Best Friend" Voice: Write as if you're talking to a friend – warm, genuine, and enthusiastic. Use conversational language and don't be afraid of a well-placed emoji on social media.
• •Weave in the Empowerment Message: Subtly (or overtly, when appropriate) remind customers that your clothing is there to help them feel confident and good in their own skin. Connect purchases to positive feelings.
• •Share the Founders' Story (Authenticity): Occasionally reference Allison and Dana's journey and passion. This reinforces the personal, dream-driven nature of the brand, making it more relatable.
• •Highlight Versatility and Inclusivity: Since the boutique caters to a wide age range (13-70) and a mix of styles, ensure copy reflects this by showcasing how different pieces can be styled or suit various occasions and personalities.
• •Maintain a Positive and Upbeat Vibe: Keep the language optimistic and encouraging. Focus on the joy of fashion and self-expression. Even in more direct sales copy, the underlying tone should be uplifting.

Social Perception

Locally Recognized and Appreciated, Fashionable and On-Trend, Supportive of Women, Personal and Relatable

Copy Examples

• •Instagram Post (New Arrival - Dress): "Hello gorgeous! ✨ Twirl into your next adventure with our new [Dress Name]! Perfect for [Occasion] or just feeling fabulous any day of the week. Allison and Dana picked this one with YOU in mind - because every woman deserves to shine! 😉 Tap to shop and unleash your inner confidence! #RuffledBullBoutique #NewCollection #GirlPowerStyle #FeelGoodFashion #ElizabethPA"
• •Facebook Ad (General Boutique Promotion): "Hey, Elizabeth & beyond! 👋 Your friends at The Ruffled Bull Boutique are here to help you find that perfect outfit that makes you feel unstoppable! From chic tops to must-have denim, we've got styles you'll love. Come say hi at 105 N 2nd Ave or shop our latest arrivals online 24/7! We believe in confidence, community, and cute clothes! ❤️ #ShopLocalPA #RuffledBullStyle #ConfidentYou #BohoWesternChic"
• •Website Homepage Banner: "More Than Just a Boutique. It's a Dream Built by Friends, For Friends. Discover Styles That Make You Feel Confident & Beautiful. Shop The Ruffled Bull."
• •Email Newsletter Subject Line: "Hey Beautiful! Your Next Favorite Outfit is Here (+ a little dose of girl power!)"
• •Product Description (Boho Top): "Channel your inner free spirit with our [Product Name] top! 🌸 Designed by your Ruffled Bull besties, Allison and Dana, this beauty features [Specific Details - e.g., flowy sleeves, intricate embroidery] to make you feel effortlessly stylish and confident. Pair it with your favorite jeans for a perfect boho vibe. You've got this, girl! #BohoChic #RuffledBullFinds #StyleConfidence"