Brand Tone

Welcoming, Reassuring, and Child-Centric

Brand Values

• •Dual Focus on Parent and Child
• •Safety and Cleanliness
• •Imaginative and Developmental Play
• •Community and Connection
• •Quality Offerings

Best Practices

• •Always Address Both Audiences: In every piece of copy, speak to the parent (highlighting safety, relaxation, quality coffee, and cleanliness) and the child (using words like 'adventure,' 'magic,' 'explore,' and 'fun').
• •Use Warm and Inclusive Language: Employ a friendly and personal tone. Use words like "your," "our community," "welcome," and "lovely families" to make customers feel like part of the Ruby's family.
• •Be Visually Consistent: Match the warm copy with high-quality, bright photos and videos of children genuinely enjoying the space. Showcasing happy parents is just as important as showing happy kids.
• •Prioritize Reassurance in Information: When communicating practical information (booking, session times, party details), be exceptionally clear, simple, and direct. This builds trust and reinforces the value of safety and organization that parents seek.
• •Engage Authentically: Continue to engage with comments and reviews in a personal, non-corporate manner. The owner's direct and transparent communication style is a key asset that builds loyalty and community.

Social Perception

Overwhelmingly positive, with a strong reputation as a high-quality, family-friendly destination. Customers praise the friendly staff, reasonable prices, and clean, safe environment. The open-plan design is highly valued for allowing parents to relax while seeing their children. The brand also benefits from a deeply loyal customer base, viewing it as a valued part of the local community.

Copy Examples

• •Stocking up on smiles! 🛒 From the weekly shop to a grand adventure, our little supermarket is the perfect place for imaginations to run wild. What's on your little one's shopping list today? #RubyPlayCafe #ImaginativePlay #RolePlayFun #Sandhurst
• •You've made it through the week! Now it's your turn to relax. Bring the little ones for a fun-filled play session while you put your feet up with a barista-made coffee and a delicious slice of cake. Book your weekend slot now and let us handle the fun (and the cleanup!). [Booking Link]
• •Your Escape. Their Adventure. The Ruby Play Cafe is designed for both of you. Enjoy peace of mind with our 360° view while they explore, play, and create. Welcome to your happy place.
• •(Upbeat music) Text on screen: "Looking for a place where... they can do this... so you can do this? ✨" (Shows kids playing, then parents relaxing with coffee). "We've got you covered. #PlayCafe #ParentingWin #CoffeeAndPlay #BerkshireMums"
• •Thank you so much for your wonderful review! We're thrilled to hear that you and your little one enjoyed the Ruby's experience. Creating a safe, fun, and relaxing space for families is at the heart of everything we do, and we can't wait to welcome you back again soon! ❤️