Brand Tone

Elegant, Sophisticated, Authentic, Heritage-Focused, Empowering, Celebrating Individuality, Passionate, Knowledgeable

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Individuality & Self-Expression
• •Customer Centricity
• •Passion for Fashion

Best Practices

• •Develop a Brand Voice Guide: Document the core tone words (e.g., Elegant, Authentic, Empowering, Passionate), provide examples of 'do's and don'ts' for language, and explain the 'why' behind the chosen voice, linking it to the brand values.
• •Storytelling is Key: Instead of just listing product features, weave narratives around the craftsmanship, the origin of the materials, the inspiration behind the design, or how the garment can make the wearer feel. This reinforces authenticity and heritage.
• •Use Evocative and Sensory Language: Employ words that appeal to sight, touch, and emotion to describe the richness of fabrics, the intricacy of designs, and the feeling of wearing an Aham piece (e.g., 'lustrous silk,' 'delicate embroidery,' 'regal drape').
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media captions, email marketing, and even customer service interactions is aligned. Regular internal reviews of content can help maintain this.
• •Focus on 'You' and 'Your Story': While highlighting the brand's heritage and craftsmanship, always bring it back to the customer. How does this product empower *her*? How does it help *her* express *her* individuality and tell *her* story? Frame benefits around the customer's experience and identity.

Social Perception

Generally perceived as a provider of beautiful, high-quality, and unique Indian ethnic wear, particularly strong in bridal and designer pieces. The online presence appears to be well-curated and engaging.

Copy Examples

• •Drape yourself in legacy. Our newest Kanchipuram silk saree, handwoven with centuries of tradition in every thread. The intricate zari work tells a story of artistry, ready to become a cherished part of yours. Discover the Aham difference. #AhamBoutique #KanchipuramSilk #HandloomHeritage #SareeLove #IAmAham
• •Experience the whisper of heritage with our meticulously hand-embroidered kurta. Each stitch is a testament to the artisan's skill, creating a piece that's as unique as you are. Crafted from the finest [Fabric Name], it promises both timeless elegance and contemporary grace. Let your Aham shine through.
• •Unveiling 'Ananya': Your Story, Woven in Silk | Aham Boutique
• •Your wedding day is a canvas of dreams. Let Aham Boutique paint it with the richness of tradition and the sparkle of your unique spirit. Explore our bespoke bridal couture, where every garment is a masterpiece, crafted for your 'I Do' moment and beyond. Book your consultation today. #AhamBridal #IndianWedding #HeritageCouture
• •Aham: Wear Your Story. Discover Handcrafted Elegance Rooted in Tradition.