Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Encouraging and Supportive, Modern and Fresh, Inspirational and Joyful, Personal

Brand Values

• •Making Gardening Accessible
• •Modernizing Gardening
• •Joy and Beauty
• •Community
• •Learning and Growth
• •Quality
• •Generosity and Charity
• •Passion

Best Practices

• •Channel Lizzie's Voice: Write as if Lizzie, the friendly, passionate founder, is speaking directly to the customer. Use "I," "we," and a conversational style.
• •Focus on Joy and Simplicity: Emphasize the positive emotional outcomes of gardening (beauty, happiness, relaxation) and how easy the brand makes it to achieve them.
• •Be Encouraging and Inclusive: Use language that empowers beginners and makes everyone feel capable of creating a beautiful garden. Avoid overly technical jargon unless clearly explained.
• •Maintain Visual and Verbal Cohesion: Ensure the language used complements the brand's modern, fresh, and beautiful aesthetic seen in its packaging and imagery.
• •Highlight Community and Support: Remind customers they are part of a friendly group and that guidance is always available, reinforcing the supportive nature of the brand.

Social Perception

Highly Positive, Innovative, Trustworthy and Authentic, Inspirational, Community-Oriented, Aesthetically Pleasing

Copy Examples

• •Instagram Post (New Subscription Box): "Hello, flower friends! ✨ Get ready to sow some joy! Our [Month] subscription box has landed, packed with everything you need to bring dreamy blooms to your patch. Think delicate [Flower Name 1] and vibrant [Flower Name 2] – all chosen by Lizzie to make your garden sing! New to this whole gardening thing? No worries! Our simple guides will have you planting like a pro in no time. Let's grow something beautiful together! Link in bio to join the flower party. #TheRosePressGarden #MonthlySubscription #GrowHappy #ModernGardening #EasyGardening"
• •Website Banner (Homepage): "Fall in Love with Gardening. Beautifully curated seeds, friendly guidance, and a sprinkle of flower magic. Let's make your garden gorgeous, the easy way! Discover Our Seed Collections."
• •Email Newsletter Subject Line: "Lizzie's Top Tips for a Blooming Amazing [Season] Garden! + A Little Surprise Inside..."
• •Product Description (Seed Packet): "Meet [Flower Name] – your soon-to-be garden superstar! These easy-to-grow seeds will reward you with a profusion of [colour/type] blooms, perfect for brightening sunny spots or filling your vases. Lizzie picked these beauties for their charm and fuss-free nature. Includes a simple 'how-to' guide, because beautiful gardens shouldn't be complicated! A little bit of sowing, a whole lot of joy. Plus, £1 from this pack helps create magical gardens for children with Greenfingers Charity."
• •Facebook Ad (Targeting Beginners): "Dreaming of a garden full of flowers but don't know where to start? We get it! The Rose Press Garden makes it simple and fun. Our gorgeous seed kits and monthly boxes come with easy guides from Lizzie, so you can grow with confidence. Say goodbye to confusing jargon and hello to your own beautiful blooms! Ready to get your hands a little dirty and your heart a lot happier? Shop now and let's grow! #BeginnerGardening #FlowerSeeds #GardenInspiration #TheRosePressGardenUK"