Brand Tone

Evocative & Serene, Nature-Inspired & Rooted, Conscious & Eco-Friendly, Accessible Luxury

Brand Values

• •Sustainability & Eco-consciousness
• •Quality & Craftsmanship
• •Affordability & Value
• •Community & Giving
• •Well-being & Atmosphere

Best Practices

• •Embrace Nature-Inspired Language: Consistently use words and metaphors related to nature, trees, rootedness, and serenity.
• •Use evocative language that appeals to the senses and emotions like calm, joy, warmth, and luxury.
• •Ensure the copy reflects quality and style but remains approachable and emphasizes good value.
• •Tell the Why: Regularly connect back to the brand's origin story and the meaning of Rookh.
• •Reinforce brand values by highlighting sustainability and eco-consciousness.

Social Perception

Positive Customer Reviews, Eco-Friendly Appeal, Association with Gifting

Copy Examples

• •Where Fragrance Meets Affordable Luxury.
• •Stay rooted, grow with kindness, and spread joy.
• •Eco-friendly candles in India, lovingly made using soy wax, natural oils, and minimal packaging.
• •Ethically sourced and lovingly made – a little luxury, a lot of soul.
• •Give the gift of ambiance and well-being.