Brand Tone

Nostalgic, Rebellious, and Passionate

Brand Values

• •Authenticity and Individuality
• •Slow Fashion and Quality
• •Passion for Music and Culture
• •Independent Spirit

Best Practices

• •Stay True to the Era: Continue to weave in authentic references to 70s music, style, and culture. Use artists (Stevie Nicks, Jimi Hendrix), songs, and iconic items (Penny Lane coats) as touchstones.
• •Emphasize "Slow Fashion": In a world of fast fashion, this is a key differentiator. Regularly mention the in-house design process, quality materials, and the goal of creating "future vintage" pieces in product descriptions and social posts.
• •Use "Rebel" Language Carefully: Continue using words like "alternative," "bada$$," and "rebels" to empower your audience, but always keep the tone inclusive and celebratory rather than aggressive or exclusionary.
• •Speak Directly to Your "Soul Fam": Use inclusive language like "we," "your," and "our" to foster community. Ask questions in social captions and encourage user-generated content to make followers feel like part of the brand's inner circle.
• •Maintain a Passionate Voice: Infuse copy with emotion. Use words like "love," "dream," "magic," and "soul" to connect with customers on a deeper level than just the product. Fashion for this brand is a feeling, not just an item.

Social Perception

Customers perceive The Rock 'n' Roll Souls as offering high-quality, unique products, providing excellent customer service, and fostering a strong community connection.

Copy Examples

• •Unleash your inner Stevie Nicks. Our new Stardust Velvet Flares have just landed. Designed in-house and made to last from this festival season to the next. Because legends never fade. Tap to shop your new favourite jeans. #70sFashion #SlowFashion #RocknRollSouls #VintageInspired
• •Subject: Your Wedding. Your Rules. Tired of traditional? We get it. Your love story is one-of-a-kind, and your wedding invitations should be too. Our 'Get Giggy With It' ticket-style invites are made for couples who are all about live music and good vibes. Let's make your big day unforgettable. [Shop Alternative Wedding Stationery]
• •More than just a tee, it's a statement. Made from 100% soft, organic cotton, this isn't fast fashion. It's a tribute to the tour shirts of the greats, designed for the modern-day rock 'n' roll soul. Wear it loud, wear it proud.
• •For the dreamers, the believers, and the Rolling Stones lovers. The Rock 'n' Roll Souls is a UK-based independent brand creating vintage-inspired clothing for those who walk to the beat of their own drum. Discover future vintage.
• •Clothing for the Movers & Shakers. We make vintage-inspired fashion with a rock 'n' roll soul. Designed in the UK. Built to last.