Brand Tone

creative, friendly, and trendy

Brand Values

• •Creativity and Personalization
• •Quality
• •Community and Connection
• •Customer-Centric Service

Best Practices

• •Maintain a Friendly and Encouraging Voice: Always use language that is approachable, positive, and empowering. Frame customization not as a difficult task, but as a fun and easy creative outlet.
• •Emphasize Creativity and Individuality: Center your messaging around the customer's unique vision. Use phrases like "your design," "your story," and "make it yours" to reinforce the value of personalization.
• •Stay Current and Relevant: Continue to reference trends, memes, and pop culture in a way that feels authentic to the brand. This will resonate with a younger, social-media-savvy audience.
• •Highlight Quality and Service: Consistently mention the high-quality materials, printing techniques, and customer-friendly policies (like fast shipping and free exchanges) to build trust and justify the premium nature of custom apparel.
• •Foster a Sense of Community: Share user-generated content (with permission), feature collaborations, and tell the story of the brand's local roots to build a narrative that customers can connect with beyond the product itself.

Social Perception

Public perception of The Rocket Apparel appears positive, rooted in its legacy as a beloved local business in Calgary. The relaunch was met with excitement from the community, with many expressing gratitude for the continued availability of their services online. Customer reviews on their website are favorable, praising the creativity of the designs, comfort of the apparel, and the speed of order fulfillment. The brand is perceived as a reliable and innovative option for custom apparel.

Copy Examples

• •Your favorite memories, that inside joke, the icon you stan – wear it loud and proud. Our custom vintage bootleg tees are your personal canvas. What will you create?
• •Looks that last. Feels that good. We use only premium, soft-touch cotton and vibrant, durable prints, so your custom creation stays perfect wash after wash.
• •Still thinking about that next design? Don't let a great idea fade away. From viral trends to personal moments, we're here to help you print your passion. Let's make something new.
• •The best gifts aren't bought, they're created. Design a custom hoodie or tee for someone special and give a gift that’s 100% unique. Fast, easy, and unforgettable.
• •From your screen to your shirt in just a few clicks. Swipe up to see how easy it is to bring your vision to life with The Rocket Apparel. #UnleashYourCreativity