Brand Tone

reliable, quality-focused, and practical, engaging and lifestyle-oriented, modern and fresh

Brand Values

• •Quality and Reliability
• •Heritage and Trust
• •Innovation
• •Sustainability
• •Customer-centricity
• •Practicality and Convenience

Best Practices

• •Emphasize Reliability and Quality: Consistently use words like "reliable," "trusted," "quality," "performance," and "durable" when describing products and the brand. Back these claims with facts like "vacuum insulation technology" or "food-grade materials."
• •Highlight Heritage with a Modern Twist: Acknowledge the brand's long history (e.g., "Trusted for generations," "Over 120 years of innovation") while presenting products in a contemporary context suitable for modern lifestyles.
• •Focus on User Benefits and Lifestyle Integration: Instead of just listing features, explain how these features benefit the user in their daily activities (e.g., "keeps your morning coffee hot through your commute," "perfect for staying hydrated at the gym").
• •Maintain an Engaging and Approachable Voice on Social Media: Use a conversational style, ask questions, encourage user-generated content (e.g., using brand-specific hashtags), and run contests. Respond to comments and messages promptly and helpfully.
• •Ensure Visual and Textual Consistency: Align the tone of the copy with the visual elements used in advertisements, social media posts, and the website. If visuals depict an active, modern lifestyle, the copy should reflect that energy while still reinforcing core values like quality and reliability.

Social Perception

go-to brand for insulated containers, known for keeping beverages hot or cold for extended periods. The brand is seen as established and trustworthy.

Copy Examples

• •Headline: Keep Your Perfect Temperature, All Day Long. Body: Trusted for generations, Thermos delivers an unmatched insulation technology. Whether it's a steaming hot coffee on a chilly morning or an ice-cold refreshment after a workout, rely on Thermos to keep your drink just the way you like it. Explore our latest collection. #ThermosMalaysia #PerfectTemperature #QualityYouCanTrust
• •Headline: Your Everyday Adventure, Powered by Thermos. Body: From the office hustle to weekend escapes, Thermos is your reliable companion. Durable, stylish, and designed for your on-the-go lifestyle. What adventures are you taking your Thermos on? Share with #MyThermosStory.
• •Headline: More Than a Flask, It's a Tradition. Body: For over 120 years, Thermos has been a part of your life's moments. Experience the heritage of quality and innovation that keeps your food and drinks fresh and at the right temperature, every time. Discover the timeless collection today. #ThermosHeritage #TrustedQuality
• •Headline: Sustainable Sipping, Stylishly Done. Body: Make a choice that's good for you and the planet. Our reusable Thermos products offer superior performance while reducing waste. Join us in embracing a greener lifestyle, one sip at a time. #ThermosSustainable #EcoFriendlyChoice
• •Headline: New [Product Name] Has Arrived! Engineered for Your Life. Body: Discover the innovative features of our latest [Product Name]! Designed for ultimate convenience and a #PerfectTemperature experience, it’s ready for your daily grind or your next big adventure. Shop now at thermosmalaysia.com or visit our new concept store! #ThermosInnovation #NewCollection