Brand Tone

Supportive and Caring, Authoritative and Trustworthy, Encouraging and Positive, Innovative

Brand Values

• •Efficacy and Quality
• •Trust and Credibility
• •Empowerment
• •Innovation
• •Customer-Centricity
• •Australian Owned
• •Sustainability

Best Practices

• •Always Emphasize Empowerment and Solutions: Focus copy on how Thermoskin helps users overcome challenges and achieve their goals, rather than just listing product features. Use words like "empower," "unstoppable," "recover," "confidence."
• •Maintain an Authoritative yet Accessible Voice: Reference clinical validation and APA endorsement where appropriate to build trust, but explain benefits in clear, easy-to-understand language that resonates with someone experiencing pain or injury.
• •Be Genuinely Caring and Supportive: Use empathetic language that acknowledges the user's discomfort or limitations, positioning Thermoskin as a supportive partner in their health journey.
• •Highlight Innovation and Quality: Subtly weave in mentions of unique materials (like Trioxon® or EXO™), research, and design expertise to reinforce the premium and effective nature of the products.
• •Ensure Visuals and Text are Cohesive: All marketing materials, from website copy to social media posts, should visually and textually reflect the brand's core values of trust, support, and an active lifestyle. Imagery should show real people benefiting from the products in everyday situations or during recovery.

Social Perception

Reliable and Effective, Trusted Brand, Good Quality, Specialist Support

Copy Examples

• •Headline: Don't Let Pain Dictate Your Day. Body: Experience the clinically proven support of Thermoskin. Our APA-endorsed range is designed to help you recover faster and live life unstoppable. Find your relief today.
• •Headline: Move with Confidence. Heal with Thermoskin. Body: Whether it's a sprain, strain, or ongoing arthritis, our innovative thermal technology provides targeted compression and soothing warmth to get you back to doing what you love.
• •Headline: Trusted by Physios, Loved by You. Body: For over 30 years, Thermoskin has been the #1 choice in Australian pharmacies, helping you manage injuries and stay active. Discover the difference quality support makes.
• •Headline: Your Journey to Recovery Starts Here. Body: Thermoskin offers more than just support; we offer a path back to an active, fulfilling life. Our expertly designed braces are here for every step of your rehabilitation.
• •Headline: Engineered for Support. Designed for Your Life. Body: Featuring our exclusive Trioxon® Advantage material, Thermoskin supports enhance blood flow, reduce swelling, and provide lasting comfort so you can focus on what truly matters.