Brand Tone

Aspirational & Inspiring, Supportive & Community-Focused, Professional & Knowledgeable, Friendly & Approachable, Enthusiastic & Passionate

Brand Values

• •Innovation & Technology
• •Quality & Efficiency
• •Culinary Empowerment & Creativity
• •Health & Wellbeing
• •Community & Support
• •Sustainability

Best Practices

• •Always Emphasize Empowerment and Possibility: Frame messaging around what users *can achieve* with Thermomix (e.g., "Unlock your culinary potential," "Create with confidence").
• •Highlight the Community Aspect: Regularly reference the supportive network of users, shared experiences, and learning opportunities. Encourage interaction.
• •Balance Professionalism with Warmth: While showcasing the advanced technology and chef endorsements, maintain an approachable and encouraging voice that welcomes cooks of all levels.
• •Focus on Benefits, Not Just Features: Translate technical specifications into tangible user benefits (e.g., instead of "22 functions," say "Replaces over 20 appliances, giving you more space and simplifying every meal").
• •Use Inspiring and Sensory Language: Evoke the joy of cooking, the taste of delicious food, and the satisfaction of creating. Incorporate words like "discover," "explore," "effortless," "delicious," "vibrant," and "inspire."

Social Perception

A Premium, High-End Product, A Transformative Kitchen Tool, Versatile and Multifunctional, Reliable and Supported, Community-Oriented, Associated with Healthy Eating, Innovative

Copy Examples

• •Headline: Unlock a World of Culinary Adventures with Thermomix® TM6. Body: Imagine effortlessly creating gourmet meals, healthy family dinners, and delightful bakes, all with one smart device. Thermomix® Indonesia empowers you to explore your passion for food, simplify your kitchen, and join a vibrant community of food lovers. Discover the joy of cooking, redefined. (Tone: Aspirational, Empowering, Community-Focused)
• •Headline: More Than an Appliance, It's Your Culinary Partner. Body: From precise chopping and expert kneading to perfectly controlled cooking, the Thermomix® TM6 is engineered for excellence. Join thousands of Indonesian home cooks and professional chefs who trust Thermomix® for consistent, delicious results every time. Elevate your cooking, simplify your life. (Tone: Professional, Reliable, Inspiring)
• •Headline: Healthy Eating, Made Effortlessly Delicious. Body: Take control of your family's nutrition with Thermomix® Indonesia. Create wholesome meals from scratch, explore diverse cuisines, and say goodbye to processed foods. With access to thousands of guided recipes on Cookidoo®, healthy cooking has never been easier or more inspiring. (Tone: Supportive, Health-Focused, Approachable)
• •Headline: Join the Thermomix® Family: Share, Learn, Create. Body: Become part of the passionate Thermomix® Indonesia community! Exchange recipes, get inspired by fellow users, and benefit from dedicated support and exclusive cooking classes. Your culinary journey is always better together. (Tone: Community-Focused, Friendly, Enthusiastic)
• •Headline: Invest in Your Kitchen, Invest in Yourself. Body: The Thermomix® TM6 is a testament to German innovation, designed to bring efficiency, creativity, and joy to your cooking. While a premium choice, its versatility and durability make it a smart investment for years of culinary exploration and delicious moments. Experience the difference. (Tone: Aspirational, Value-Oriented, Professional)