Brand Tone

Professional, Technical, and Solution-Oriented.

Brand Values

• •Expertise
• •Quality
• •Service & Partnership
• •Reliability

Best Practices

• •Prioritize Clarity and Precision: Always use clear, unambiguous language. In technical B2B copywriting, accuracy is more important than creative flair. Avoid marketing buzzwords in favor of specific, technical terms that your audience understands.
• •Focus on Solutions, Not Just Products: Frame your products in the context of the problems they solve. Instead of saying "We sell industrial fittings," say "We provide robust industrial fittings to ensure leak-proof performance in high-pressure systems."
• •Maintain a Professional and Respectful Tone: Address your audience as expert peers. The tone should be consistently formal and service-oriented across all written materials, from the website to email communications and technical documents.
• •Emphasize Partnership and Support: Use words like "partner," "support," "consultation," and "solution" to reinforce the brand's value as more than just a supplier. The copy should convey that you are invested in the client's success.
• •Develop a Content Style Guide: Create a simple internal document that outlines the brand's tone of voice, preferred terminology (e.g., "Projekt-Service" vs. "project management"), and formatting for all communications. This ensures that anyone writing for the brand can maintain consistency.

Social Perception

Perceived by direct B2B clients and partners as a specialized, serious, and traditional industrial supplier, relying on reputation, direct sales, and established industry relationships rather than public brand building. It is seen as a functional resource.

Copy Examples

• •Precision in Every Process: Advanced Measurement and Control Technology for Demanding Industrial Applications.
• •Engineered for maximum efficiency and durability. Our industrial heating elements provide reliable, consistent performance, ensuring optimal operational uptime for your production line. Request a technical consultation today.
• •For over [Number] years, IPS has been the trusted partner for industrial project services and high-quality technical components. We connect our clients with the right solutions, backed by deep industry expertise and a commitment to project success.
• •Facing a complex technical challenge? Partner with IPS. Our project service team is ready to support you from specification to implementation. Contact us to discuss your project requirements.
• •Your Solution for Industrial Heating and Control Systems | IPS Industrie-Service