Brand Tone

Innovative & Performance-Driven, Adventurous & Aspirational, Expert & Reassuring, Enthusiastic & Engaging

Brand Values

• •Innovation
• •Performance
• •Comfort & Well-being
• •Quality & Durability
• •Passion for the Outdoors
• •Protection

Best Practices

• •Focus on the 'Why,' Not Just the 'What': Instead of only listing features (e.g., 'lithium-ion battery'), emphasize the benefit ('Up to 16 hours of uninterrupted warmth, so you can ski from the first lift to the last run').
• •Use Active, Evocative Language: Employ verbs and descriptions that convey energy, adventure, and the sensation of warmth and comfort (e.g., 'Ignite your adventure,' 'Conquer the chill,' 'Cocoon yourself in warmth').
• •Maintain a Balance of Tech and Emotion: While highlighting innovative technology, always connect it back to the human experience – the feeling of comfort, the ability to perform better, or the joy of being outdoors.
• •Show, Don't Just Tell, Through Storytelling: Incorporate ambassador stories, user testimonials (even if paraphrased or hypothetical for ad copy), and vivid scenarios of product use to illustrate benefits and connect emotionally.
• •Consistent Visual and Textual Language: Ensure the adventurous, high-performance, and innovative tone is reflected not only in words but also in the imagery and video content that accompanies the copy across all platforms.

Social Perception

Specialized & Premium, Reliable for Cold Weather, Innovative, Target Audience: catering to serious outdoor enthusiasts, athletes, individuals working in cold environments, or those particularly sensitive to cold who are willing to invest in comfort and performance.

Copy Examples

• •Headline: Conquer the Cold. Unleash Your Adventure. Body: Don't let winter dictate your limits. Thermic-US heated gear integrates cutting-edge technology with rugged design, empowering you to explore further, ski longer, and embrace every frozen moment with confidence and warmth.
• •Headline: Intelligent Warmth, Unrivaled Performance. Body: Experience the next evolution of outdoor comfort. Our app-controlled heated socks and apparel adapt to your body and the elements, delivering precise, personalized warmth so you can focus on your performance, not the temperature.
• •Headline: From Frozen Toes to Fearless Feats. Body: Remember when cold feet cut your day short? With Thermic-US, that’s history. Our advanced heating systems are engineered for hours of consistent warmth, transforming your coldest challenges into your most memorable achievements.
• •Social Media (Instagram/TikTok caption): Cold? Never heard of it. ❄️🔥 Dial up the heat with Thermic-US and own the winter. What’s your next adventure? #ThermicKeepWarm #HeatedGear #EmbraceTheOutdoors #WinterSports
• •Headline: Your Personal Climate Control for the Great Outdoors. Body: Why just endure the cold when you can control it? Thermic-US offers a complete ecosystem of heated gear – from gloves to vests – designed to keep you in your optimal comfort zone, no matter how low the mercury drops. Innovate your winter.