Brand Tone

Artisanal, Evocative, and Trustworthy

Brand Values

• •Quality Craftsmanship
• •Sustainability and Natural Ingredients
• •Local Heritage
• •Authentic Sensory Experience
• •Simplicity and Elegance

Best Practices

• •Always weave the "Hand-poured in Yorkshire" narrative into the copy. This is your strongest unique selling proposition and builds immediate authenticity.
• •Don't just list scent notes. Describe the experience. Use words that evoke feelings, memories, and atmosphere (e.g., "crisp," "warming," "nostalgic," "calming," "uplifting").
• •In product descriptions and ads, consistently mention "eco-friendly soy wax," "long burn time," and "strong scent throw." These are key trust signals that justify the premium price.
• •Write as a proud artisan, not a large corporation. The tone should be friendly, knowledgeable, and confident in the quality of the product. Avoid overly corporate jargon or generic sales language.
• •For each product, explain the inspiration. Was it a childhood memory? A specific place in Yorkshire? This adds depth to the product and creates a stronger emotional connection with the customer.

Social Perception

The brand is perceived as premium quality, authentic and charming, and a leader in signature scents, particularly rhubarb fragrances.

Copy Examples

• •That first, crisp scent of rhubarb that signals spring in Yorkshire. We’ve captured it, blended it with warm ginger, and hand-poured it into a candle for you to enjoy, wherever you are. Light up a memory. #TheRhubarbCandleCompany #HandmadeInYorkshire #SoyCandle #RhubarbAndGinger
• •Inspired by late summer walks along countryside hedgerows. This scent captures the aroma of juicy, sun-ripened blackberries, crushed with the fresh, herbal notes of bay leaf. Hand-poured in small batches using eco-friendly soy wax, it’s a sophisticated and nostalgic fragrance designed to fill your home with warmth. Burn time: Approx. 45 hours.
• •Subject: "Bring the Yorkshire countryside home ". Body Snippet: "Tired of scents that don't last? Our candles are crafted to fill your room, not just the jar. Discover the robust, authentic fragrances that our customers call their 'absolute favourites'."
• •Headline: Artisan Scents, Poured by Hand in Yorkshire. Sub-headline: Experience the lasting aroma of our eco-friendly soy wax candles, crafted to turn your house into a sanctuary.
• •Headline: The Scent You've Been Searching For. Body: "From the beloved Rhubarb & Ginger to the calming Lavender & Bergamot, our candles are handmade with purpose. We use only sustainable soy wax for a clean, long-lasting burn. Find your new favourite scent today and get free shipping on orders over £40."