Brand Tone

Conscious, Empowering, and Elegant

Brand Values

• •Sustainability
• •Ethical Production
• •Quality
• •Transparency
• •Style

Best Practices

• •Always lead with values: Ensure that the core principles of sustainability, ethical production, and quality are woven into all communications.
• •Use empowering language: Encourage consumers to feel good about their choices and their impact.
• •Maintain an elegant and sophisticated voice: Reflect the quality and style of the curated collections.
• •Be transparent and informative: Clearly communicate the ethical credentials and stories behind the brands and products.
• •Inspire conscious consumption: Position sustainable fashion not just as a trend, but as a thoughtful and stylish way of life.

Social Perception

The Revivas is perceived positively by customers and the wider online community interested in ethical fashion. They are seen as a trusted destination for high-quality, sustainable clothing. The emphasis on transparency and partnerships with certified ethical brands contributes to this positive perception.

Copy Examples

• •Invest in Your Values. Discover timeless style that’s kind to the planet. Shop The Revivas for fashion that feels as good as it looks.
• •Ethically Made, Beautifully Designed. Explore our curated collection of sustainable fashion and wear your values with pride. #SustainableStyle #TheRevivas
• •Redefine Your Wardrobe. With The Revivas, choosing sustainable fashion doesn’t mean compromising on style. Make a statement, make a difference.
• •Transparency You Can Trust. We partner with designers committed to ethical production and quality craftsmanship, so you can shop with confidence. Explore the story behind your style.
• •Elevate Your Everyday. Discover elegant, sustainable pieces that empower you to look and feel your best, while caring for our world. #FashionWithIntegrity #TheRevivas