Brand Tone

Personal, passionate, and artisanal, reflecting the founder's story, deep love for winemaking, and precise craftsmanship.

Brand Values

• •Nature and Sustainability
• •Authenticity and Terroir
• •Modern Heritage
• •Quality and Precision

Best Practices

• •Always Lead with the 'Why': Start with the passion and philosophy behind the wine, not just its tasting notes. Explain why you use spontaneous fermentation or why you farm organically. This reinforces your values.
• •Use Theresa's Voice: Write as if Theresa is speaking directly to the customer. Use "I" and "my" to maintain the personal, authentic connection that is the brand's greatest strength.
• •Balance Art and Science: Speak about the technical aspects of winemaking (like "unfiltered" or "low sulfites") but always frame them in terms of the benefit to the drinker more authentic flavor, a purer expression of the grape, a more natural product.
• •Emphasize Place: Continuously reference the Rheingau. Use evocative language to describe the slate soils, the steep slopes, and the climate. This grounds the wine in its prestigious terroir and reinforces the value of authenticity.
• •Be Confidently Understated: The brand's quality speaks for itself. The tone should be confident and knowledgeable, but never boastful. Let the passion for the craft and the quality of the product shine through with simple, honest, and elegant language.

Social Perception

Perceived as a respected innovator, high-quality producer, and authentic, trustworthy brand, shaped by Theresa Breuer's excellent reputation and commitment to sustainability.

Copy Examples

• •Sun, slate, and a gentle breeze. Here in the Rheingau, we don’t just grow grapes; we listen to the land. Every bottle of THE·RESA is a conversation with the season, a story of the soil told through wine. #TheresaWine #NaturalWine #Rheingau #Handcrafted
• •Unfiltered, untamed, and alive with energy. Our Pét-Nat is bottled before its first fermentation is complete, capturing pure, raw bubbles in their most natural state. Expect crisp notes of green apple and citrus with a clean, vibrant finish. This is wine in its most joyful form.
• •Taste the Rheingau, Unfiltered. Our New Vintages Are Here.
• •From a family legacy to a personal passion. THE·RESA is more than wine; it's my journey back to the essentials. Guided by nature, I craft honest wines that are alive, expressive, and true to their roots. This is my signature. Theresa Breuer
• •Tired of tasting conformity? Experience wine with a soul. THE·RESA WINE is handcrafted in the Rheingau with minimal intervention and maximum respect for nature. Discover the pure, authentic taste of modern German winemaking. Shop our collection.